Kellogg Company Snack Brands Team Up With Major League Baseball® And Baseball Legend Cal Ripken, Jr.
Ripken Encourages Baseball Fans to Share Their 'Never Miss a Game' Stories
BATTLE CREEK, Mich., April 2, 2014 /PRNewswire/ -- America's national pastime is teaming up with a variety of Kellogg snacks to celebrate the spirit of those who "Never Miss a Game." Kellogg, Major League Baseball and legendary shortstop Cal Ripken, Jr. encourage fans to savor every moment of this baseball season, and share the lengths they've gone to never miss a game.
Hall-of-Famer Ripken is renowned for his astonishing record of 2,632 consecutive games played as a Major Leaguer. In partnership with Kellogg, Ripken invites fans to share the lengths to which they will go to ensure they, too, never miss a game. From having a big screen TV at a wedding reception, to finding the one bar showing the game while on an exotic vacation, or venturing into "enemy territory" to see away games, baseball fans exhibit their dedication every season – and Kellogg wants to hear from them. Fans can share their stories by hash-tagging #nevermissagame in social media channels and telling their tales via media partners in select MLB® cities.
"Kellogg believes in savoring and sharing moments of happiness, and our snack products help make any occasion special," said Melissa Pawlowicz, Senior Director of Snacks Promotion at Kellogg. "For many people, game time is the best time – and we are saluting the dedicated baseball fans who prioritize their passion and seize those great moments."
"Through all the games I played, I never lost my love of the game. I enjoyed every moment," said Ripken, "I know there are fans out there who also are committed to never missing the joy of the game. I am proud to join Kellogg in celebrating and rewarding them."
Coinciding with the opening of the 2014 Major League Baseball season, special Kellogg snack brands' packaging will feature an image of Cal Ripken, Jr. These select products – including Cheez-It®, Town House® and Club® crackers; Nutri-Grain® cereal bars, Keebler Fudge Shoppe® and Simply Made® cookies; Fruity Snacks® and more – also bear product codes redeemable for prizes through the Kellogg's Family Rewards program (KelloggsFamilyRewards.com). Special Never Miss a Game prize packages include MLB® 2015 season tickets, flat screen HD TV's with an MLB TV® subscription and tickets to 2015 regular season MLB® games. Kellogg is an official sponsor of Major League Baseball.
- clicktotweet.com @Kelloggs_US @Ricekrispies & @Cheezit team up with Cal Ripken Jr. to celebrate @MLB fans who #nevermissagame
- clicktotweet.com Special @Kelloggs_US #nevermissagame snacks packaging features Cal Ripken Jr., offers @MLB prizes
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs' agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
SOURCE Kellogg Company