Kelly Framel of The Glamourai Teams With FLIRT! Cosmetics as New Style Ambassador

NEW YORK, Feb. 8, 2012 /PRNewswire/ -- FLIRT! Cosmetics has teamed with Kelly Framel of the renowned style blog, The Glamourai, as their new FLIRT! It Girl and Style Ambassador in support of the brand, beginning with the Spring 2012 product launches:  FLIRT! Agent Lash Mascara and Kittenesque Perfume Spray.                                              

"Kelly Framel is truly living the FLIRT! lifestyle on and offline," said Julie Howard, Senior Vice President of Marketing for FLIRT! Cosmetics. "She's glamorous yet accessible, playful yet sophisticated, and most importantly flirty – all qualities that are synonymous with our brand personality. FLIRT! has always been a brand that celebrates pop-culture, and what is more now than online personalities and bloggers. We are thrilled to partner with Kelly – it makes sense for the brand and supports our strong presence across social and digital media platforms."

The Glamourai will act as "ambassador" for the brand appearing on FLIRT!'s online sites and social media networks, supporting promotional efforts for all products starting with the launch of Agent Lash Mascara in February 2012. FLIRT! fans will be offered exclusive content from Kelly on the brand's online home on Facebook, including weekly style tips, monthly mood boards highlighting Kelly's must-haves, behind-the-scenes photos, and real-time Twitter and Instagram feeds. Kelly will also be the new host of the FLIRT! It Girl Flirty How-To YouTube Series, with new makeup tutorials and special guest interviews.             

"I am thrilled to be the new FLIRT! It Girl and Style Ambassador," said Kelly Framel. "Makeup is an essential part of helping me express my personal style and I love FLIRT! products because they are a natural extension of my personality – sassy, feminine and playful. It's exciting and an honor to work with a brand that embraces and understands the power of online."

About FLIRT! Cosmetics
FLIRT! Cosmetics gives you permission to be your prettiest and freedom to be your flirtiest so you can shimmer, shine and show off. FLIRT! is a super colorful makeup and fragrance line that invites you to have fun with your beauty routine and get ready to get noticed. FLIRT! was established in 2004 and is available exclusively in the US at Kohl's Department Stores and at www.kohls.com. FLIRT! is a d.b.a. of BeautyBank Inc., which is a wholly owned subsidiary of The Estee Lauder Companies Inc. (NYSE: EL).  This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995.  Words like "will" or similar expressions identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the companies' actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to competition in the beauty and retailing industries and the success of the launch. 

SOURCE FLIRT! Cosmetics