EAST HANOVER, N.J., April 3, 2014 /PRNewswire/ -- WHEAT THINS Popped, the new munchable, poppable chip from the beloved WHEAT THINS brand, makes its red carpet debut in the hands of none other than Kelly Osbourne. The arbiter of fashion, style and wholesome living, Osbourne, a longtime WHEAT THINS fan, who continues to maintain her amazing lifestyle transformation, is the perfect fit to unveil the brand's first-ever popped chip. Osbourne's must-have snack, WHEAT THINS Popped, is made with whole grain and is available in three varieties - Sea Salt, Sour Cream & Onion and Spicy Cheddar, adding a bit of flavor to the afternoon snack break.
On April 9th, 2014, Kelly Osbourne will join WHEAT THINS to celebrate the launch of WHEAT THINS Popped in New York City. Visible from blocks away, an interactive WHEAT THINS Popped sculpture made from over 400 balloons will stop individuals in their tracks. Beginning at 1:30pm EST, fans across the world will have the opportunity to pop the balloons by tweeting using the hashtag #PoppedWheatThins. After 90 minutes of balloon popping has concluded, at 3pm EST, the snacking hour, WHEAT THINS Popped will invite New Yorkers and visitors alike to take part in the ultimate snack break in the heart of Times Square to officially celebrate the newest addition to the WHEAT THINS family.
Beyond hosting the launch event in Times Square, Kelly is excited to have found a wholesome snack that fits into her new lifestyle. She can't wait to share her philosophy and personal tips on how she has been able to maintain a balanced lifestyle and how WHEAT THINS Popped allows her to do it without compromising snacking enjoyment.
"I'm thrilled to be partnering with WHEAT THINS, a brand I have enjoyed my entire life, to help launch its newest snack, WHEAT THINS Popped. I'm not a fan of what's considered 'diet food;' I prefer to eat sensibly. When I started focusing on living better, I realized that you should never give up the things you love - it's about balance and making smart decisions. So WHEAT THINS Popped fits nicely into my life, fitness routine and Chanel purse (in a little plastic bag, of course)," said Kelly Osbourne.
"As a respected trendsetter who has recently undergone an amazing lifestyle transformation, we think Kelly Osbourne is perfect to inspire our fans to embrace WHEAT THINS Popped and make it their go-to wholesome snack," said Deepti Shrivastava, Senior Brand Manager WHEAT THINS, Mondelez International.
Boasting 10 delicious grams of whole grain per 30 gram serving, WHEAT THINS Popped is an ideal option for those interested in mindful snacking with 120-130 calories per 26 chip (30g) serving, depending on the variety. WHEAT THINS Popped is currently rolling out nationwide, at a suggested retail price of $3.69 per package. For additional information follow @WheatThins on Twitter and on Facebook at www.Facebook.com/WheatThins.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
SOURCE Mondelez International