Kenmore Brand Announces Winner Of Online Reality Wedding Series "Bridal Wave"

Show Awards $10,000 Kitchen Makeover and Uncovers Top Bridal Trends

Nov 05, 2012, 14:00 ET from Sears Holdings Corporation

HOFFMAN ESTATES, Ill., Nov. 5, 2012 /PRNewswire/ -- Before walking down the aisle, "Bridal Wave" Season Two winner Jacquelin Johnson will walk away with a $10,000 Kenmore kitchen makeover. Jacquelin was one of eight brides featured on the live and online reality wedding series "Bridal Wave," chronicling her wedding-planning journey while receiving invaluable guidance from leading wedding industry experts. As part of the show, brides created personal blogs on www.kenmore.com to engage with friends, family and fans for the chance to win the kitchen makeover.

Jacquelin and fiance Mike Pohl look forward to creating their ultimate kitchen and entertaining family and friends. They will have a choice of the latest Kenmore innovations including the Kenmore Elite® Grab-N-Go™ Refrigerator. It features a separate refrigerator compartment accessible from the outside with a simple push of a button to keep most-often-used items such as snacks, drinks and leftovers, within easy reach.

To help newlyweds get a jumpstart on outfitting their home with top performing appliances, visit the Sears Gift Registry for great Kenmore small kitchen appliance ideas. From the sleek and modern Kenmore Elite® Bowl Lift Stand Mixer that boasts 10 speeds and 600 watts to effortlessly knead, mix, whip and whisk any recipe, to the Kenmore Elite® Portable Induction Cooktop that is perfect for tailgating, patio grilling and the countertop, evenly heating only the pan's cooking surface so there's no open flame, there are thousands of gifts to choose from.

Filmed at the Kenmore Craftsman Brand Live Experience in Chicago and streamed live on www.kenmore.com/bridalwave, the eight-week show featured leading wedding experts such as Michael Anthony from Michael Anthony Salon Spa, Sugar Bliss Cakes and top wedding dress designers from Nicole Miller, Watters, Angel Rivera Couture and Elda de la Rosa, showcasing the latest wedding dress trends in live fashion shows.

"It helps to have a community behind you when building a marriage and home," said Michael Castleman, president, Kenmore, Craftsman and DieHard and SVP Sears Holdings. "We're bringing together Kenmore products, resources and reach in digital and social media, along with relationships with industry experts to deliver the power of community in helping prepare couples as they embark on their new lives together."

Bridal Trends Uncovered

Throughout the series many brides and wedding experts provided insight on nuptial trends, including these five most popular ceremony ideas:

  • Substituting Sweets: Many couples are opting for sweet treats like donuts, cupcakes and cake pops instead of the traditional wedding cake.
  • Adding a Furry Member to the Wedding Party: Including dogs and other pets in the wedding, often as ring bearers, has become more common as they are considered an important part of the family, too.
  • Filming the Fun: Many couples still want to capture the full day – each moment in action – since they're often busy visiting with guests.
  • Offering Late-Night Grub: Booking a food truck for the end of the reception is just as trendy as food trucks themselves – and your guests will need a snack after getting down on the dance floor all night!
  • Adding DIY Photo Booths: Capturing guests' personalities with props is a fun way to add unique photos and memories to the special day.

The "Bridal Wave" Season Two episodes and participants' blog posts, tips and wedding planning experiences are available to watch and read on www.kenmore.com/bridalwave.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers

About the Kenmore brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for nearly 100 years, the Kenmore Brand continues to give consumers more time, efficiency and better results for better living with industry-leading products across small and large appliance categories. The brand recently took on a major overhaul re-launching and revamping packaging, product, marketing and social media efforts with the promise of consistently delivering more.  The brand also introduced the Kenmore Craftsman Live Brand Experience is an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via the Kenmore brand's Facebook page.  For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

Media Contacts:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Leah Eisenstein
Zeno Group for Sears
(312) 396-9766
Leah.Eisenstein@zenogroup.com

SOURCE Sears Holdings Corporation

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