Kenmore® Major Appliances Named America's Most Recommended™ Brand by Women
HOFFMAN ESTATES, Ill., Feb. 2, 2017 /PRNewswire/ -- As the trusted referral source for women, the Women's Choice Award is delighted to honor the Kenmore® brand for earning the 2017 Women's Choice Award® as America's Most Recommended™ Range, Dishwasher, Refrigerator and Washer/Dryer appliances for a fourth consecutive year. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
"The Women's Choice Award's mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women - making it easy to buy with confidence," said Delia Passi, CEO and Founder. "By carrying the Women's Choice Award seal, brands like Kenmore® signify their commitment to empower women to make smart buying choices."
"The Kenmore brand has been trusted by Americans for more than 100 years and is woven into the fabric of the American lifestyle," said Tom Park, president of the Kenmore, Craftsman and DieHard brands. "American women are our primary customers and we take pride in listening to women and developing products that meet their needs. So it is an honor to receive 'The Women's Choice Award' from this respected consumer organization. Reliability, performance and service are our hallmarks."
Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Passi commented on how the Women's Choice Award serves as a competitive differentiator in today's cluttered marketplace.
"When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer," Passi said.
"We recently introduced our Kenmore Elite Black Stainless suite of appliances, which are designed based on feedback from our customers, the majority of whom are women," Park added. "The smudge-proof finish is perfect for busy families, which is feedback we've heard, particularly from moms."
"We are pleased to salute the Kenmore® brand for its focus on excellence, a commitment that is recognized by women consumers nationwide," said Passi.
ABOUT THE KENMORE BRAND
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit www.kenmore.com, www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through sears.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.
ABOUT THE WOMEN'S CHOICE AWARD®
The Women's Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women's Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.
MEDIA CONTACT:
Erica Guzman | WomenCertified Inc.
Marketing Manager
T: (954) 922-0846
[email protected]
Larry Costello – Sears / Kenmore brand
PR Director
T: (847) 286-9036
[email protected]
SOURCE Sears, Roebuck and Co.
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