Kenneth Cole Announces New MANKIND Hero Fragrance

Campaign Concept Celebrates Modern Heroism

15 Mar, 2016, 09:01 ET from Parlux LTD.

NEW YORK, March 15, 2016 /PRNewswire/ -- Kenneth Cole, and Parlux LTD., announce the launch of MANKIND Hero, a fresh new fragrance that celebrates everyday heroism. The campaign speaks to the importance of performing small acts of courage, kindness, and integrity – reminding us that everyone can be a hero to someone.

For many young boys, their first hero is their father. That deep-rooted respect often lasts a lifetime and is passed down from generation to generation. Legendary model John Pearson and his son Cooper Pearson, photographed by John Balsom in Brooklyn, New York, exemplify this powerful father/son dynamic.

"Heroes come in many forms – those who fight to make the world a better place and those who make just one life better with their presence," said Kenneth Cole, Chairman and Chief Creative Officer of Kenneth Cole Productions. "MANKIND Hero celebrates the bold individuals who make a difference in our lives every day."

Staying true to the Kenneth Cole aesthetic, the bottle design speaks to the quality and style of the modern man. The bottle is wrapped in black leather, affixed with chrome bolts and topped off with a leather-wrapped cap. The scent captures the powerful essence of a hero with a fresh mountain air accord and rich woods infused with black vanilla. The fougere oriental fragrance contains top notes of Italian lemon and coriander seeds, mid notes of plum wood, lavender, clary sage, and vanilla infusion and dries down with notes of coumarin, amber woods, white moss, and musks.

MANKIND Hero by Kenneth Cole will be available at Kenneth Cole stores, KennethCole.com, Macy's, Macys.com, and other fine retailers beginning March 2016 for $76 (3.4 floz).

Parlux LTD., Inc 
Parlux LTD. is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Perfumania Holdings, Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products (traded on the NASDAQ exchange as PERF). Through its various subsidiaries, Perfumania Holdings, Inc. holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy Bahama, among others.

About Kenneth Cole Productions, Inc.
Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.

Media Contact: Erica Ferriso, 212-230-1800, Ericaf@alisonbrodpr.com

Photo - http://photos.prnewswire.com/prnh/20160311/343386

SOURCE Parlux LTD.