HORSHAM, Pa., Oct. 17, 2016 /PRNewswire/ -- Thomas'® -- a staple at breakfast tables for more than 135 years -- announced today the winner of its Thomas' Breakfast Battle: Food Truck Edition, Ken's All Star Cart, representing Columbia, S.C. This year, Thomas' took their Breakfast Battle contest on the road and pitted 50 food trucks from 50 cities across the country against each other in search of America's best breakfast recipe.
Innovative chefs from locally acclaimed food trucks nationwide were challenged to create the ultimate breakfast recipe inspired by the cuisine of their food truck. From sweet treats like Churro Bread Pudding to unique, savory options like Breakfast Macaroni and Cheese, each participant broke down the traditional breakfast barriers and created 50 new and unique ways to enjoy Thomas' English Muffins and Bagels at home.
Ken's All Star Cart received enough votes on ThomasBreakfastBattle.com to advance in all five rounds of the competition, which narrowed the pool each week based on the number of consumer votes. The team from Ken's All Star Cart is taking home the title of "Thomas' Breakfast Battle Champion," and the prize of $25,000, for their recipe 'Pineapple Express' served on a Thomas' Original English Muffin — a sweet and savory combo that features a jerk ground chicken patty topped with spicy pepper jack cheese and a deep fried pineapple slice.
Hundreds of thousands of votes were cast throughout five weeks of voting, as the loyal fan base of all 50 food trucks — including local elected officials — shared the contest hashtag, #ThomasBreakfastBattle, via social media to help spread the word and drum up local support for their food truck. All 50 recipe submissions, available on the contest website, provide consumers with the chance to elevate their breakfast experience by creating any of these one-of-a-kind dishes at home.
"The food truck industry has exploded in recent years and after the tremendous success of the inaugural Hometown Breakfast Battle, we were excited to introduce a new twist on the contest and take the battle on the road — bringing it to popular food trucks across the country we know our customers are frequenting in their local towns and cities," said Jon Silvon, Senior Marketing Director of Thomas'. "Thanks to the food trucks who participated this year, consumers now have 50 exciting new ways to enjoy our iconic English Muffins and Bagels — including the winning recipe! Congratulations to Ken's All Star Cart on taking home the grand prize and title of Thomas' Breakfast Battle Champion. We loved Ken's culinary innovation as he surprised fans with unique ingredients like a tangy pineapple slice that worked perfectly in his sweet and savory masterpiece."
Thomas' dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies® English Muffin. The company has since added bagels and breakfast breads, including a line of swirl breads, to its breakfast offerings. Today, Thomas' sells the #1 English Muffin and #1 grocery bagel in the U.S. For a full list of Thomas' products and where to buy them, please visit www.ThomasBreads.com.
- Congrats to @KensAllStarCart from Columbia, SC, who was named the winner of the #ThomasBreakfastBattle for the Pineapple Express recipe!
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of 22,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Freihofer's®, Heiner's™, Marinela®, Mrs Baird's®, Nature's Harvest®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa®. BBU is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the world's largest baking company with operations in 22 countries.
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SOURCE Bimbo Bakeries USA