NASHUA, N.H., Nov. 1, 2013 /PRNewswire/ -- Kentico Software, a leader in customer experience management, today announced that Kentico Chief Evangelist Thomas Robbins will present "Content Marketing Strategies: Tips & Tricks for Taming the Content Beast" at this year's Consumer Engagement Technology World (CETWorld) conference being held in New York, November 6-7, 2013.
The session, scheduled for 3:00 p.m. ET on November 6 as part of the show's Learning Lounge, is open to all conference attendees and described as follows:
The landscape of consumerism has changed in a few short years allowing our customers more choices for reading, watching, communicating, socializing, shopping, and making purchase decisions. All this combined with myriad screen sizes, creating effective calls to action, and marketing automation can make anyone feel overwhelmed. Keeping up with content creation, delivery and publishing is a tough job – it can feel a bit like feeding a ravenous beast.
Before things get too hairy, make sure you're still on the right track. Attend this session to learn:
- The essential content survival tips and tricks for efficiently engaging your customers
- Practical skills for taming your content creation process
- Questions to ask before you unleash new content
- Ideas for achieving economies of scale
- How best to integrate this approach with your overall marketing plan
Prior to joining Kentico, Mr. Robbins served Microsoft Corporation since 2000 in a number of executive positions. Most recently, he led the Developer Audience Marketing group that was responsible for increasing developer satisfaction with the Microsoft Platform. He also led the .NET Platform Product Management group responsible for customer adoption of the .NET Framework and Visual Studio. As Principal Developer Evangelist, he worked with developers around the world on implementing .NET-based solutions.
CETWorld is an industry gathering that offers a dynamic educational program featuring strategies and tips from brands, venues, agencies, and industry visionaries to help attendees to better leverage technology solutions for richer engagement and enhanced customer experiences. Topics include in-store and out-of-home analytics, CXM, device management, app discovery and monetization, digital signage, mobility, and self-service.
About Kentico CMS
Kentico CMS is an enterprise Web Content Management System and Customer Experience Management solution that provides a complete set of features for building websites, intranets, community sites and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 400 configurable web parts, and source code available by request.
About Kentico Software
Kentico provides an affordable, award-winning integrated marketing solution that's easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,200 digital agency partners, Kentico powers more than 16,000 websites in 90 countries. Customers include Bacardi; Great British Chefs; Gibson; Mazda; Microsoft; Mighty River Power; Run and Become; Sony; Vodafone.
All product and company names herein may be trademarks of their respective owners.
SOURCE Kentico Software