2014

Kerastase Paris Unveils Couture Styling; Iconic Styling Products with Long-Lasting Fusional Hold

NEW YORK, July 31, 2013 /PRNewswire/ -- Since 1964, Kerastase, the renowned luxury haircare brand, has always been on the cutting edge of technology and innovation. Today, Kerastase is thrilled to continue this tradition with the launch of the COUTURE STYLING COLLECTION. With this launch, the brand invents a new dimension of luxury styling.  

(Photo:  http://photos.prnewswire.com/prnh/20130731/NY55729)

(Logo: http://photos.prnewswire.com/prnh/20130219/MM61279LOGO-b)

Known and coveted for its professional, luxury hair care and customizable salon treatments and expertise, Kerastase now completes sumptuous signature hair with a new styling collection. COUTURE STYLING is comprised of 11 iconic stylers, featuring skincare inspired textures featuring elegant fine fragrances. Each product is formulated with a new generation of micronized polymers – a technological breakthrough from L'Oreal Advanced Research that provides style memory that offers a sensual touch.

To support this revolutionary launch, the brand enlisted legendary hair stylist Luigi Murenu as Artist Director of the collection. A fan of the brand since its inception, Luigi is the uncontested master of customized hairstyles and shares the brand's philosophy of styling as an extension of a woman, rather than an accessory. Kerastase tapped Kate Moss as the collection's muse, to serve as inspiration and bring to life the notion of COUTURE STYLING.

COUTURE STYLING is comprised of two categories: Construct (for use on towel-dried hair) and Finish (on dry hair):

Construct

  • Spray-A-Porter – Tousled Effect Spray: A texture spray that creates beach waves without the stickiness
  • Lift Vertige – Root-Uplifting Gel: A unique gel-texture that elevates the roots for volume right at the crown  
  • Forme Fatale – Voluptuous Blow Dry Gel: A blow dry gel with an extra-fine texture that perfectly shapes hair to give all-over volume that lasts
  • Mousse Bouffante – Luxurious Volumizing Mousse: A subtle formula that envelops the hair fiber to thicken strands for a dose of glamorous volume throughout
  • Boucles d'Art – Sculptural Curls Aqua-Mousse: A texture architect that designs simple waves or cascades of voluptuous curls

Finish

  • Powder Bluff – Aerosol Hair Powder Dry-Shampoo: An aerosol spray powder that infuses texture and body with exceptional softness
  • Touche Finale – Supershine Polishing Serum: A high shine polishing serum that perfects all hair surfaces with touchable softness and luminosity
  • Short Mania – Star-To-Be Sculpting Paste: A semi-matte pliable paste that controls, defines and constructs without any rigidness
  • Gloss Appeal – Instant Shine Top Coat Spray: A glossy topcoat that gives a perfectly smooth, even luster that shines
  • Laque Dentelle – Micro-Mist Fixing Hairspray with Flexible hold: A micro-fine diffusion that sets all hairstyles in place with a vibrant radiance
  • Laque Couture – Micro-Mist Fixing Hairspray: A micro-fine diffusion that sets all hairstyles in place with a vibrant radiance

The COUTURE STYLING COLLECTON is available now at Kerastase Consultant Salons or www.Kerastase-USA.com, with the exception of Gloss Appeal and Short Mania, which are launching this October 2013.

Follow Kerastase Paris:

Facebook: https://www.facebook.com/KerastaseUSA
Twitter: https://twitter.com/KerastaseUSA
Instagram: http://instagram.com/kerastaseusa
YouTube: http://www.youtube.com/kerastaseUSA
Pinterest.com: http://pinterest.com/kerastaseusa/
Related Links:
 Behind the Scenes Video at the Couture Styling Shoot with Kate Moss
Kerastase USA Website

 

SOURCE Kerastase Paris



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http://www.kerastase-usa.com

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