Ketchum and its clients were recognized with Global SABRE Awards in the following categories:
"Beyond the Driving Test – Michelin Puts Air in Teens' Tire Awareness"
Michelin with Ketchum
"The 2 Euro T-Shirt – A Social Experiment"
Fashion Revolution with Ketchum Pleon and BBDO
The Global SABRE Awards honor the world's 40 top public relations programs of the past year. The Fashion Revolution and Michelin campaigns were ranked No. 7 and No. 30, respectively. Global winners were selected from among those awarded at the Holmes Report's regional SABRE competitions.
These latest award wins follow a number of high honors bestowed on Ketchum in recent months. Ketchum received three awards at the Holmes Report's North American SABRE Awards in May. In June, Ketchum received three EMEA SABRE Awards and its Russian office was named Russian Consultancy of the Year. Earlier this year, Ketchum and its clients were honored with three PRWeek U.S. Awards and four PRWeek Global Awards, including Global Campaign of the Year, in addition to winning three Cannes Lions and four Silver Anvil awards. Ketchum also was recognized on with a Silver Clio Award in September.
About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 19 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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