Ketchum Launches New Music Marketing Service for Clients, Ketchum Sounds
Dedicated Offering Builds on Agency's Deep Expertise and Consumers' Passion for Music
NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Ketchum, one of the world's leading communication firms and PRWeek's 2012 Agency of the Year, today introduced a music marketing specialty for clients that enables them to reach consumers in new and different ways. The offering will be housed within the agency's rapidly growing Ketchum Sports & Entertainment group.
Ketchum Sounds offers a full spectrum of music marketing services, including music licensing, tour sponsorship and activations, artist endorsements and partnerships, and digital music platforms. The new service supports clients by creating 360-degree custom music marketing platforms based on matching a brand's marketing objectives with its target audience. The offering was introduced in October at the Omnicom Emerge Summit in New York featuring Grammy Award-winning blues musician Keb' Mo', which was orchestrated by Ketchum Sounds.
The offering will be led by a pioneer in the music marketing space, Marcus Peterzell, executive vice president of entertainment for Ketchum Sports & Entertainment. In addition, the offering will be supported by a team of experts based in the key U.S. music markets, including New York City, Los Angeles, Chicago and Austin, Texas. These experts have worked with artists and brands at both talent agencies and record labels, including Warner Brothers Records and William Morris Endeavor.
"Ketchum Sounds is a true differentiator. Our team has proven expertise in executing notable music marketing programs that provide powerful consumer engagement and drive big returns on investment," said Ann Wool, partner and managing director, Ketchum Sports & Entertainment.
Peterzell said, "The success of Ketchum Sounds is based on our ability to leverage our clients' brand assets to create win-win partnerships for the artists and our clients. Our ability to create measurable, retail-driven programs is an area in which we stand out."
Ketchum Sports & Entertainment has executed high-profile campaigns marrying Ketchum clients with marquee artists including Jewel, Snoop Dogg, Sara Bareilles, Kellie Pickler, Arianna Grande and Jordin Sparks, as well as leading industry entities Live Nation, EMI Music, Sony Music and SXSW. Recently, Ketchum Sports & Entertainment, in partnership with Allied Integrated Marketing, has teamed up Twentieth Television's hit syndicated series "Family Guy" with the annual Rockstar Energy Drink Uproar Tour featuring headliner Shinedown.
According to Hiro Zeoli, executive director of ad promotions for Twentieth Television, "We love to leverage the power of tying into music activations to promote our shows, but we realize navigating the music space takes real expertise, and that's when we and Allied Integrated Marketing call on Ketchum Sounds."
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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