Kevin Harvick to Chat Online with Consumers Tuesday Night
#ChampionChat Social Media Sessions Connect Fans with NASCAR® Sprint Cup Driver and Champion® Spokesperson
SOUTHFIELD, Mich., March 12, 2012 /PRNewswire/ -- Race fans of all ages who have questions for NASCAR® Sprint Cup driver Kevin Harvick can participate in Federal-Mogul's (NASDAQ: FDML) next #ChampionChat session this Tuesday, March 13, at 7 p.m. ET via Twitter and TweetChat.com.
Harvick, driver of the No. 29 Budweiser/Rheem/Jimmy John's Chevrolet, is the official spokesperson for Federal-Mogul's iconic Champion® brand of spark plugs, filters, wipers and performance chemical additives. One night each month, he answers questions live for 30 minutes through the innovative #ChampionChat social media campaign. To ask a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand's @ChampionParts Twitter feed.
Harvick will also record video answers to #ChampionChat questions received through the VYou.com conversational video site following the live chat on Twitter.
"We've had excellent questions in each of our first two #ChampionChat sessions, and Kevin really enjoys being able to provide an insider's view of Sprint Cup racing," said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. "This program also offers the Champion team an opportunity to connect with millions of consumers who use our spark plugs and other performance-driven products in their cars, trucks, motorcycles, boats and lawn-and-garden equipment."
For more information about Champion products and programs, please visit www.AlwaysaChampion.com.
Federal-Mogul Corporation is a leading global supplier of powertrain and safety technology and innovation to improve fuel economy, reduce emissions and enhance vehicle safety. The company serves the world's foremost original equipment manufacturers of automotive, light, medium-, heavy-duty, aerospace, marine, rail and off-road vehicles; and industrial, agricultural and power-generation equipment; as well as providing well-known brands in the global aftermarket. Federal-Mogul's world-class global engineering, lean manufacturing and distribution network deliver best-in-class quality products and services at competitive cost. The company's sustainable global profitable growth strategy creates value and satisfaction for its customers, shareholders and employees. Federal-Mogul was founded in Detroit in 1899. The company is headquartered in Southfield, Michigan, United States and employs 45,000 people in 34 countries. The company's website is www.federalmogul.com.
Federal-Mogul's aftermarket products are sold under a variety of well-known brands, including: Abex®, AE®, ANCO®, Beral®, Carter®, Champion®, FP Diesel®, Fel-Pro®, Ferodo®, Glyco®, Goetze®, MOOG®, National®, Necto®, Nüral®, Payen®, Precision®, Sealed Power®, Speed-Pro® and Wagner®. All Federal-Mogul trademarks are owned by Federal-Mogul Corporation, or one or more of its subsidiaries, in one or more countries.
Drew Shippy 330/688-3500
Jim Burke 248/354-4530
SOURCE Federal-Mogul Corporation
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