Kevin Williams Hosts NewLifestyles Webinar to Explore Senior Living Marketing Metrics, Myths and ROI

BALTIMORE, April 15, 2013 /PRNewswire/ -- Marketing is a critical element in the overall success and wellbeing of any senior living community. However, managers of these communities are often not up to speed with the latest marketing strategies, especially in the context of technology. To bridge this gap, Kevin M. Williams, president of, will present a free webinar, "Marketing Money Traps to Avoid," on April 18, 2013, at 1 pm EDT. The purpose of the webinar is to dispel the most common myth and misunderstanding about marketing in the senior living space. Furthermore, attendees will learn how they can leverage technology to produce more accurate measures of return on investment (ROI) for various marketing approaches.

The webinar will be moderated by Jennifer Campbell, the online director at "Marketing Money Traps to Avoid" will cover the following topics:

  • Myths and misunderstandings about senior living marketing
  • Four marketing metrics to watch daily
  • Technologies for measuring ROI
  • Problems with traditional tracking methods

Founded in 1987, NewLifestyles has established itself as "The Source for Seniors," offering comprehensive, accurate information on senior residences and care options for every level of need. They are market leaders in terms of maximizing quality advertising exposure for their partners. The upcoming marketing webinar is just one of a series designed to enlighten anyone working within the senior care industry.

Online registration is required for this free, live webinar. For more information and to register, visit


Baltimore-based helps increase profits for senior living communities by increasing occupancy, increasing lifetime customer value, and improving marketing efficiency through tracking and technology.


Kevin M. Williams, President
5022 Campbell Blvd., Suite N-3
Baltimore, MD 21236
Phone: 1-888-523-3311

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