Key Mobile Telecoms Service Providers in Emerging Markets: Market Dynamics, Trends Driving Growth and Leading Player Analyses

NEW YORK, Nov. 4, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Key Mobile Telecoms Service Providers in Emerging Markets: Market dynamics, trends driving growth and leading player analyses

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The emerging markets for mobile telecoms (voice and data based) services include developing countries in Asia, Eastern Europe, Middle East, Africa and Latin America. Major capital investments by global telecoms companies in these markets are primarily driven by rising income levels, low mobile penetration and increasing demand for value added services.

This report provides an overview of the emerging mobile telecoms markets in terms of market size (based on value and subscribers), key drivers and resistors, industry trends, and competitive positioning of the major players operating in these markets. It includes profiles of the major companies in emerging markets and involves a brief write-up on other 10 major players in the industry. The major companies in the emerging mobile telecoms market were assessed on the following parameters:

• Each company's recent financial performance and growth strategies;
• Key partnerships, alliances and acquisitions by these companies;
• Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.

Key features of this report

• Market dynamics of the emerging markets for mobile telecommunications services during the period 2008–13.
• Key market drivers and resistors.
• Trends in the emerging markets for mobile telecommunications services.
• Identification of the major players in the emerging markets for mobile telecommunications services.
• Performance of major mobile telecommunications service providers during 2004–08.

Scope of this report

• Learn from the strategies of the leading mobile telecommunications service providers to target future growth markets effectively, avoid their mistakes, replicate their successes and learn about the threats they face.
• Benchmark your performance against the major mobile telecommunications service companies by comprehending their strategies.
• Understand the major issues affecting the emerging markets for mobile telecommunications services.
• Predict the key growth areas in the emerging markets for mobile telecommunications services arising from the change in subscribers' preferences and global recession.

Key Market Issues

• Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector's growth prospects.
• High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.
• Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.
• Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.

Key findings from this report

• Dominance of prepaid services: The rising proportion of prepaid subscriptions is leading to declining ARPUs, thereby affecting the profitability of major players operating in these markets that will affect the sector's growth prospects.
• High mobile penetration: High mobile penetration in markets such as Russia results in lower subscriber additions, adversely affecting business growth for mobile telecommunications services.
• Delays in 3G spectrum allocation: Delays in adoption and spectrum allocation for new technologies such as 3G may hold back mobile activity in major markets such as India, impeding growth in such regions.
• Penetration of rural markets: Penetration of rural markets is a challenge for the mobile telecommunications service providers, due to requirements of significant capital outlays for deploying network infrastructure in these regions.

Key questions answered

• What was and will be the size of the emerging markets for mobile telecommunications services during 2008–13?
• What are the trends in the emerging markets for mobile telecommunications services?
• Who are the major players operating in these markets?
• What are the growth strategies of the major mobile telecommunications service providers in emerging markets?
• What are the strengths of these major players in emerging markets?
• What are the weaknesses of the major mobile telecommunications service providers in emerging markets?

Companies mentioned

Advanced Info Service , Asia-Cell Telecommunication , Axiata , Bharti Airtel , Etihad Etisalat , Globacom. , IDEA Cellular , Maxis Communications , MegaFon , Mobile Telephone Networks , Mobile TeleSystems , Mobinil , Nortel Inversora (Telecom Argentina) , PT Indosat , Reliance Communications , Safaricom , Viettel Telecom , Vimpelcom , Vivo Participacoes , Zain Group ,

Table of Contents

Key Mobile Telecoms Service Providers In Emerging

Markets

Executive summary 12

Industry overview 12

MTN 13

Vivo 13

MTS 14

VimpelCom 14

MegaFon 15

Zain 15

Bharti 16

RCOM 16

AIS 17

Etisalat 17

Chapter 1 Introduction 20

Introduction 20

Methodology 20

Chapter 2 Industry overview 24

Summary 24

Introduction 25

Market dynamics 25

Emerging mobile telecommunications services market size by value 25

Emerging mobile telecommunications services market size by subscribers 26

Key emerging mobile telecommunications services markets 27

Drivers and resistors for mobile telecommunications operators in emerging markets 29

Competitive landscape 31

Major mobile telecommunications operators in emerging markets 31

Performance of major mobile telecommunications operators in emerging markets 31

Comparative analysis of major mobile telecommunications operators in emerging markets 33

Trends 35

VAS to be the next growth driver in emerging markets 35

Consolidation through acquisitions and alliances 36

Chapter 3 MTN 40

Summary 40

Company overview 41

Recent financial performance 41

Performance by business segment 43

Growth strategies 43

Investing in network development to drive growth 43

Focusing on VAS for growth 44

SWOT analysis 45

Chapter 4 Vivo 48

Summary 48

Company overview 49

Recent financial performance 49

Performance by business segment 51

Growth strategies 52

Expanding portfolio of mobile services to penetrate Brazilian market 52

SWOT analysis 53

Chapter 5 MTS 56

Summary 56

Company overview 57

Recent financial performance 57

Performance by business segment 58

Growth strategies 58

Geographic expansion to foster growth 58

Driving growth through network expansion in operating markets 59

SWOT analysis 60

Chapter 6 VimpelCom 62

Summary 62

Company overview 63

Recent financial performance 63

Performance by business segment 64

Growth strategies 65

Making inroads into new geographies 65

3G launch to foster growth in Russian telecommunications market 66

SWOT analysis 67

Chapter 7 MegaFon 70

Summary 70

Company overview 71

Recent financial performance 71

Performance by business segment 71

Growth strategies 71

3G network expansion to drive business growth 71

Investing in the international market to foster growth 72

SWOT analysis 73

Chapter 8 Zain 76

Summary 76

Company overview 77

Recent financial performance 77

Performance by business segment 79

Growth strategies 79

Focus on VAS to consolidate market share 79

Expansion of mobile commerce services 79

Launch of media entertainment services in the Middle East 80

Expansion in the Middle East and Africa through acquisitions 80

SWOT analysis 82

Chapter 9 Bharti 84

Summary 84

Company overview 85

Recent financial performance 85

Performance by business segment 87

Growth strategies 87

Focus on convergence of services to overcome competition 87

Expansion in rural markets through joint ventures 88

Increasing geographic diversity through investments in international markets 88

SWOT analysis 89

Chapter 10 RCOM 92

Summary 92

Company overview 93

Recent financial performance 93

Performance by business segment 95

Growth strategies 95

Expansion in India through new service launches 95

Launching VAS for rural markets 96

SWOT analysis 97

Chapter 11 AIS 100

Summary 100

Company overview 101

Recent financial performance 101

Performance by business segment 103

Growth strategies 103

Focus on data services to foster growth 103

Rural mobile potential to drive business growth 104

SWOT analysis 105

Chapter 12 Etisalat 108

Summary 108

Company overview 109

Recent financial performance 109

Performance by business segment 110

Growth strategies 110

Acquisitions to drive growth in domestic and international markets 110

International expansion through acquisition of mobile telecommunications operators 111

Expanding VAS portfolio and 3.5G network 111

SWOT analysis 112

Chapter 13 Other major players 114

Maxis Communications (Maxis) 114

Company overview 114

Recent financial performance 114

Idea Cellular 116

Company overview 116

Recent financial performance 116

Axiata 118

Company overview 118

Recent financial performance 118

Nortel Inversora (Telecom Argentina) 119

Company overview 119

Recent financial performance 119

Mobinil 121

Company overview 121

Recent financial performance 121

PT Indosat (Indosat) 123

Company overview 123

Recent financial performance 123

Safaricom 125

Company overview 125

Recent financial performance 125

Viettel Telecom (Viettel) 127

Company overview 127

Recent financial performance 127

Asia-Cell Telecommunications (Asia-Cell) 128

Company overview 128

Recent financial performance 128

Globacom 129

Company overview 129

Recent financial performance 129

Chapter 14 Appendix 131

Glossary 131

Index 133

List of Figures

Figure 2.1: Emerging mobile telecommunications markets based on value ($bn), 2008–13 26

Figure 2.2: Emerging mobile telecommunications market based on subscribers (bn), 2008–13 27

Figure 2.3: Major emerging mobile telecommunications markets based on subscribers, 2008 29

Figure 2.4: Drivers and resistors in emerging mobile telecommunications markets 30

Figure 2.5: Performance of major players in emerging mobile telecommunications markets, 2006– 08 32

Figure 2.6: Comparative analysis of major mobile telecommunications operators in emerging markets 34

Figure 3.7: MTN mobile services financial performance, 2006–08 42

Figure 3.8: MTN SWOT analysis 45

Figure 4.9: Vivo mobile services financial performance, 2004–08 50

Figure 4.10: Vivo SWOT analysis 53

Figure 5.11: MTS mobile services financial performance, 2004–08 58

Figure 5.12: MTS SWOT analysis 60

Figure 6.13: VimpelCom mobile services financial performance, 2006–08 64

Figure 6.14: VimpelCom SWOT analysis 67

Figure 7.15: MegaFon SWOT analysis 73

Figure 8.16: Zain mobile services financial performance, 2006–08 78

Figure 8.17: Zain SWOT analysis 82

Figure 9.18: Bharti mobile services financial performance, 2004–08 86

Figure 9.19: Bharti SWOT analysis 89

Figure 10.20: RCOM mobile services financial performance, 2006–08 94

Figure 10.21: RCOM SWOT analysis 97

Figure 11.22: AIS mobile services financial performance, 2004–08 102

Figure 11.23: AIS SWOT analysis 105

Figure 12.24: Etisalat mobile services financial performance, 2005–08 110

Figure 12.25: Etisalat SWOT analysis 112

Figure 13.26: Maxis mobile services financial performance, 2006–08 115

Figure 13.27: Idea Cellular mobile services financial performance, 2005–08 117

Figure 13.28: Nortel Inversora (Telecom Argentina) mobile services financial performance, 2004–08 120

Figure 13.29: Mobinil mobile services financial performance, 2004–08 122

Figure 13.30: Indosat mobile services financial performance, 2004–08 124

Figure 13.31: Safaricom mobile services financial performance, 2006–08 126

List of Tables

Table 2.1: Emerging mobile telecommunications markets based on value ($bn), 2008–13 26

Table 2.2: Emerging mobile telecommunications markets based on subscribers (bn), 2008–13 27

Table 2.3: Major emerging mobile telecommunications markets based on subscriber growth,

2003–08 28

Table 2.4: Performance of major players in emerging mobile telecommunications markets based on sales, 2006–08 32

Table 2.5: Performance of major players in emerging mobile telecommunications markets based on subscribers, 2006–08 33

Table 2.6: 3G mobile operators in emerging markets 36

Table 2.7: Acquisitions, investments and joint ventures in emerging markets for mobile telecommunications 37

Table 3.8: MTN snapshot 40

Table 3.9: MTN mobile services financial performance, 2006–08 42

Table 3.10: MTN business segment performance ($m), 2008 43

Table 4.11: Vivo snapshot 48

Table 4.12: Vivo mobile services financial performance, 2004–08* 50

Table 4.13: Vivo business segment performance ($m), 2008 51

Table 5.14: MTS snapshot 56

Table 5.15: MTS mobile services financial performance, 2004–08 57

Table 6.16: VimpelCom snapshot 62

Table 6.17: VimpelCom mobile services financial performance, 2006–08 63

Table 6.18: VimpelCom business segment performance ($m), 2008 64

Table 7.19: MegaFon snapshot 70

Table 8.20: Zain snapshot 76

Table 8.21: Zain mobile services financial performance, 2006–08 78

Table 8.22: Zain business segment performance ($m), 2008 79

Table 8.23: Acquisitions by Zain, 2007–09 81

Table 9.24: Bharti snapshot 84

Table 9.25: Bharti mobile services financial performance, 2004–08 86

Table 9.26: Bharti business segment performance ($m), 2008 87

Table 10.27: RCOM snapshot 92

Table 10.28: RCOM mobile services financial performance, 2006–08 94

Table 10.29: RCOM business segment performance ($m), 2008 95

Table 11.30: AIS snapshot 100

Table 11.31: AIS mobile services financial performance, 2004–08 102

Table 11.32: AIS business segment performance ($m), 2008 103

Table 12.33: Etisalat snapshot 108

Table 12.34: Etisalat mobile services financial performance, 2005–08 109

Table 13.35: Maxis snapshot 114

Table 13.36: Maxis mobile services financial performance, 2006–08 115

Table 13.37: Idea Cellular snapshot 116

Table 13.38: Idea Cellular mobile services financial performance, 2005–08 117

Table 13.39: Axiata snapshot 118

Table 13.40: Nortel Inversora (Telecom Argentina) snapshot 119

Table 13.41: Nortel Inversora (Telecom Argentina) mobile services financial performance, 2004–08 120

Table 13.42: Mobinil snapshot 121

Table 13.43: Mobinil mobile services financial performance, 2004–08 122

Table 13.44: Indosat snapshot 123

Table 13.45: Indosat mobile services financial performance, 2004–08 124

Table 13.46: Safaricom snapshot 125

Table 13.47: Safaricom mobile services financial performance, 2006–08 126

Table 13.48: Viettel snapshot 127

Table 13.49: Asia-Cell snapshot 128

Table 13.50: Globacom snapshot 129

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Telecommunication Services Industry: Key Mobile Telecoms Service Providers in Emerging Markets: Market dynamics, trends driving growth and leading player analyses

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