Kia Cadenza Partners with OpenTable to Dish Epicurean Experiences
NEW YORK, Aug. 15, 2013 /PRNewswire/ -- RGM Group (RGM) recently kicked off an eight city tour dubbed "The Cadenza Experience" with Kia Motors America and OpenTable that introduces influential tastemakers around the U.S. to the all-new 2014 Kia Cadenza, the most powerful and technologically-advanced vehicle Kia has ever introduced in North America. Attendees will be given a chance to test drive the Cadenza, take photos on the red carpet and enjoy an intimate dining experience at one of eight Michelin Star Restaurants in Washington DC, Philadelphia, Boston, New York, Chicago, Atlanta, Dallas and Los Angeles. Guests in chosen markets will also have the opportunity to meet world-renowned chefs such as Graham Elliott.
"The Cadenza offers an upscale design aesthetic that we have asked our celebrity chef partners to match in the food and drink menus they shape," said Gabe Greenberg, Chief Strategy Officer for RGM Group. "Brands demand that premium publishers deliver cross platform brand solutions. This campaign features media on web, mobile and social platforms on OpenTable and throughout the offline event series."
RGM represents top dining site OpenTable which has domestic dining reach and unique relationships with chefs, their restaurants and their frequent diners.
"The Cadenza's dynamic driving characteristics and advanced technology set our premium sedan apart from the competition," said Michael Sprague, Executive Vice President of Marketing and Communications at Kia Motors America. "By partnering with OpenTable and RGM for 'The Cadenza Experience,' Kia is able to bring a premium dining experience that matches what customers can come to expect from the Cadenza."
"For premium publishers to survive and thrive in this world of machines and algorithms, they must architect and execute tangible brand experiences that connect a brand with the consumer. The hands-on human touch, as executed in The Cadenza Experience, is necessary for success," said Greenberg, "no machine could have accomplished what we did here."
About RGM Group:
RGM Group (www.rgmgroup.com) is an interactive media focused on architecting and delivering brand experiences to consumers. The company is comprised of three business divisions that collectively offer a complete solution for advertisers and marketers. These solutions include RGM Exclusive, a site specific publisher representation model on OpenTable, MenuPages and JustLuxe.com, RGM's premium, private marketplace, a suite of 350 premium publishers and data rich targeting capabilities which offer compelling experiences on web, video and mobile platforms and RGM Creative which creates branded content, entertainment and native advertising experiences for brands. In total, RGM Group provides access to more than 170 million unique U.S. consumers.
About Kia Motors America:
Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit http://www.kiamedia.com/. To receive custom email notifications for press releases the moment they are published, subscribe at http://www.kiamedia.com/us/en/newsalert.
SOURCE RGM Group
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