KICKER Amps Up eCommerce With Shopatron
SAN LUIS OBISPO, Calif., Nov. 1, 2012 /PRNewswire/ -- For nearly 40 years, KICKER has been on the frontlines of cutting-edge audio-design technology, and it's now pushing even further by deploying cutting edge eCommerce technology with Shopatron.
Through a new partnership with Shopatron, the world's only retail-integrated eCommerce solution, KICKER is able to offer its full line of floor-pounding audio equipment on its website and pass the resulting online orders to local dealers.
So now, when consumers go to KICKER's branded website looking for speakers, they can easily place an order and have it either shipped directly from the nearest stocking retailer, or made available for in-store pickup at the retailer of their choice.
Consumers love the solution because they receive their orders from authorized, local dealers, who can provide expert advice and installation services. And audio brands love including retailers in online sales because it promotes stronger dealer relationships and it drives higher sales, both online and in stores.
"The Shopatron solution provides KICKER customers with the ease of online shopping, as well as order fulfillment and installation expertise by our authorized dealers," KICKER Director of Domestic Sales Jeff Peters noted. "Shopatron will amplify store traffic for KICKER dealers through the convenience of an online store."
"Brands who make highly sophisticated products, such as car audio equipment, find that Shopatron is a perfect solution for merging online and offline retail channels," said Shopatron SVP of Marketing Mark Grondin. "The solution ensures that consumers who buy online receive the best customer experience, from purchase through installation, all while generating more sales for the brand."
Car audio brands that used Shopatron increased same-store sales by 63% in the first nine months of 2012 compared to the same period in 2011.
To learn more about Shopatron, visit ecommerce.shopatron.com.
KICKER Performance Audio products, a division of Stillwater Designs and Audio, Inc., are available for the mobile and home audio aftermarket at authorized dealers worldwide, and also through selected Original Equipment Manufacturers. Consumers needing more information on KICKER or Livin' Loud may call the consumer information line at 1-800-256-5425 or visit the brand website. To learn more about KICKER, visit kicker.com. Or follow KICKER at facebook.com/kickeraudio and twitter.com/kickeraudio.
Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California; and Swindon, United Kingdom.
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