Kickstarter Veterans Launch "Harness The Crowd" to Help Crowdfunders Succeed
Team behind more than $200,000 in crowdfunding launches online community with tools and hands-on consulting
BOULDER, Colo., Aug. 21, 2013 /PRNewswire/ -- More than $2.7 billion was raised for projects on crowdfunding sites like Kickstarter in 2012. What most people don't realize is that this number represents only a fraction of all crowdfunding activity. Less than half of all projects succeed. To solve this issue, a student team behind three successful crowdfunding campaigns is launching "Harness the Crowd."
"Harness the Crowd is an online community with a single goal: to make crowdfunders more successful," said Daniel Haarburger, co-founder. "We're aggregating the best resources to help individuals learn about crowdfunding, connecting project creators with groups that can help them succeed, and building a community where people interested in crowd-funding can go for resources and advice."
Founded by Dan Haarburger, Dan Thompson and Greg Lyon — whose most recent project The Handleband raised more than 10 times its goal on Kickstarter — Harness the Crowd (www.harnessthecrowd.com) is a one-stop shop for those looking to fund an idea through crowdfunding.
Harness the Crowd features include:
- Links to dozens of educational resources, each carefully researched and vetted by Harness the Crowd.
- A list of companies that provide professional services for video, website development, PR and more.
- Forums where project creators can get information, share ideas or ask specific questions.
Growing Market
Thanks in part to high-profile success like Indiegogo's "Let's Give Karen a Vacation" to the million-dollar success of the Pebble watch, crowdfunding is booming. More than a half a billion dollars have been pledged towards 85,000 projects on Kickstarter alone. In 2013, crowdfunding is expected to grow to a $5.1 billion industry, almost doubling over the course of a year.
"There's so much information, and so many individuals eager to support upstart entrepreneurs. Harness the Crowd brings the best resources together in one clean, clear, and organized place to make collaboration possible," said Haarburger.
For more information, please visit www.harnessthecrowd.com.
SOURCE Harness The Crowd
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