LONDON, Sept. 15, 2016 /PRNewswire/ -- Packaged Facts' latest report, The Kids Food and Beverage Market in the U.S., analyzes and trends seven food and beverage categories significant to children's eating choices, usage occasions and need states, including breakfast foods, lunch foods, and dinner foods; sweet snacks and salty snacks; produce; and beverages.
Each category analysis includes trended usage of specific foods and beverages over a ten-year period (2006-2015) among households, drilling into households with children by key demographics (in particularly parents' gender, generation, and HH income). Marketing strategies and product innovation relevant to each category's position in the kids' food and beverage market is also included, with careful consideration of how marketers are sating the needs and interests of both parents and kids. The report also analyzes the following:
Household usage analysis of 21 different types of foods and beverages that play significant role in family household eating habits. Analysis extends to household usage by volume/amount of 16 food and beverage types, with volume share attributable to children.
Forecasts for the adult and child population, as well as child population by age, racial/ethnic demographics, and household income; children's influence on grocery spending; and impact of childhood obesity on product innovation and marketing.
Consumer attitudes toward factors influence the purchase of kids' food and beverage, focusing on healthfulness, enjoyment/product attribute, and packaging/price.