Kids Foot Locker Teams Up With Anthony Davis In New Campaign Inspiring Kids To "GO BIG!"
NEW YORK, Jan. 31, 2014 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, unveils its new Kids Foot Locker advertising commercial as part of their "GO BIG!" marketing campaign. The campaign encourages little heroes to dream big and play big, and look the part in fresh gear from Kids Foot Locker.
The commercial, titled "Buzzer Beater," features an unexpected appearance from NBA player Anthony Davis during a little boy named Alex's driveway basketball game. While driving in his car, Davis notices Alex in his driveway as he is getting ready to take the game winning shot, all the while announcing in a sports commentator's voice a play-by-play for the imaginary crowds. Davis decides to join in the game by rejecting the boy's mid-air shot clear into the front yard and responding in his own sports commentator's voice the surprising events that have unfolded.
"We were very excited to work with Anthony Davis on our new Kids Foot Locker commercial and have him be a part of our 'Go Big' campaign," says Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "Both kids and parents can relate to Anthony's playfulness and 'Raise the Brow' attitude while he encourages kids to dream bigger."
Kids Foot Locker has the hottest gear in footwear, apparel and accessories this season for kids from Jordan, LeBron James, Kevin Durant, Kobe Bryant, adidas, Nike, Asics, and many more.
"I really enjoyed working with Kids Foot Locker on this spot," says Anthony Davis. "It was fun to let loose with an unexpected pick-up game and to remember my younger days as a kid when I would 'go big' on the court."
The spot was created by worldwide agency BBDO. Visit http://www.youtube.com/watch?v=YaIRUesJ2Ug&feature=youtu.be to view the commercial.
About Kids Foot Locker:
Kids Foot Locker is a national children's athletic retailer that offers an extensive selection of brand-name athletic footwear, apparel and accessories for children. Its stores feature an environment geared to appeal to both parents and children. Kids Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay, CCS.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Video with caption: "Kids Foot Locker's "Buzzer Beater" featuring Anthony Davis" Video available at: http://www.youtube.com/watch?v=YaIRUesJ2Ug&feature=youtu.be
Rebecca Kim, Foot Locker
David McKenzie, Edelman PR
SOURCE Foot Locker, Inc.
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