KidsLink Selects Trevelino/Keller to Launch the Next Generation of Family Management Tools
Agency Tapped to Lead Communications Strategy Based on Bundled Expertise - Health, Consumer and Business Start-Up Work
ATLANTA, Oct. 14, 2013 /PRNewswire/ -- KidsLink, an online family management platform used to organize important documents, events and milestones, announces its engagement with Trevelino/Keller as its public relations and marketing agency of record. Trevelino/Keller will harness its expertise with disruptive startups, its success with the mom and the parent marketplace, and its ability to position early stage brands in an effort to grow KidsLink into a leading family organizational application.
Designed specifically for busy parents to manage the growing mountain of paperwork connected to their children's lives, the KidsLink platform streamlines the organization of important documents by bringing the process entirely online. Through the dashboard app, parents can create a "personal library" by child that makes it easy to import, aggregate and share health and school records from their mobile device to partnering organizations in the KidsLink network.
"Our vision for busy parents is to never have to fill out a hard copy form again," says Chris Morocco, CEO of KidsLink. "We believe Trevelino/Keller's reputation for thinking outside the box, coupled with their expertise in launching early-stage startups, will serve us well as we seek to automate this antiquated segment of our society."
Recognized as the fourth fastest growing firms in the U.S., Trevelino/Keller is a strategic partner for companies looking for experience that cuts across branding, marketing and public relations. Drawn to agency's veteran experience in both the tech space and the app marketplace, KidsLink chose Trevelino/Keller to launch its new family organizational platform through an integrated public relations plan including trade and media relations as well as social media strategy and execution.
"As a startup launching in the consumer healthcare space, KidsLink is a natural fit for our industry and service expertise," says Dean Trevelino, Principal at Trevelino/Keller. "We are an agency that understands the power of socially charged platforms, combined with mobile accessibility to recognize the infinite potential for this type of application and its role in the digital family."
Headquartered in Atlanta, KidsLink is a family management tool designed for savvy, connected parents to streamline her family's world. The secure dashboard provides a customized platform for aggregating essential documents and also alerts users to key developmental milestones and seasonal events. Loved by moms because it allows them to bypass the lack of technology at medical and educational institutions, KidsLink is the missing link in modern family organization. For more information on KidsLink, like us on Facebook, follow us on Twitter or visit http://www.mykidslink.com/.
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller specializes in public relations, social media and brand marketing. Recognized as one of the 30 best firms to work for in North America, Trevelino/Keller is sought after by companies in Technology, Corporate, Lifestyle, GreenWorks, Franchising and Health. The firm's Atlas Alliance offers international support in markets throughout Europe, the Middle East, Asia Pacific and Latin America.
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