PRINCETON, N.J., May 10, 2012 /PRNewswire/ -- Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies, today announced that Kieran Walsh has joined the agency as Partner in the Healthcare Vertical. Walsh will focus on business development in partnership with Rosetta's Business Development team and lead a number of large client accounts, including Amgen, Merck and University Hospitals.
"Kieran has a diverse skill set, with more than 20 years of multinational advertising and interactive agency leadership experience," said Healthcare Vertical Leader Shannon Hartley. "Rosetta's healthcare clients are sophisticated marketers who are seeking ways to outsmart, not outspend, their competition. Kieran's role will be to harness Rosetta's differentiated capabilities around deep professional and consumer insights and apply those insights to personalized marketing programming for his clients. Kieran makes a terrific addition to our strong existing leadership team, which has broad expertise across creative, technology, RM expertise, brand agency, digital strategy and strategy consulting."
In 2012, Rosetta Healthcare's strategic plan includes the following key objectives: 1) to grow its accounts of record by focusing on personalized marketing with business impact; 2) drive its leadership in connected devices; 3) lead the market in providing consumer driven access to shopping for health insurance; and 4) expand its consulting services in segmentation, early commercialization of healthcare market opportunity assessment and digital strategy.
Walsh joins Rosetta from WCG (New York), where he served as Managing Director, Healthcare. While there, he served as the senior client lead in charge of creating the digital and social media strategies for his clients. Prior to his work at WCG, Walsh held positions of increasing healthcare client leadership at Saatchi & Saatchi, Lowe Worldwide, Digitas Health and JWT.
Walsh will be based in Rosetta's New York office and will report to Hartley.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand platform in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was named the #1 Agency to Watch in Ad Age's 2011 Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Technology & Entertainment, Consumer Products & Retail, Financial Services and Business-to-Business (B2B). The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Microsoft, Rogers Communications and T-Mobile in Consumer Technology & Entertainment; Coach, Express, Jos. A. Bank, OfficeMax, Valvoline and United States Mint in the Consumer Products & Retail sector; Citizens and Nationwide in Financial Services; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Chicago, Toronto, San Jose, San Luis Obispo, Los Angeles and Orange County.
For more information, visit www.rosetta.com.