NEW YORK, June 11, 2014 /PRNewswire/ -- Kipling North America, a division of VF Sportswear, Inc., is pleased to announce, YouTube darling and pop recording artist, Megan Nicole as the face of its #Back2Kipling Campaign for the back-to-school 2014 season. Bright, playful and functional, Kipling's Back-to-School Collection is one of the most anticipated of the year. With Megan Nicole's fun-loving charm and style to boot, the July launch is sure to electrify Kipling and Megan Nicole fans alike.
"Kipling always had an energetic vibe that I was excited to bring with me to school. The patterns are fresh and unique, which is what I look for in back-to-school style," says Megan Nicole.
Offering a range of backpacks, wheeled backpacks, cross-bodies, and accessories in Kipling's signature, lightweight crinkle nylon, the Back-to-School Collection has something for everyone. The color palette includes deep jewel tones and lively tribal prints in both new and returning styles.
"The back-to-school season is one of the most exciting and important times of the year for us," says President of Kipling North America, Julie Dimperio. "Individual style, a vibrant personality and creative vision are what captivated us about Megan Nicole. We couldn't be happier to introduce Megan as the face of our #Back2Kipling Campaign."
Kipling and Megan Nicole fans can look forward to fun and creative #Back2Kipling digital and print content, interactive social media promotions and contest, and special event activations in New York and Miami while gearing for the upcoming school year. More details will soon be available on Kipling-USA.com.
The Kipling Back-to-School Collection will be available the first week of July on Kipling-USA.com, in select Macy's department stores and authorized Kipling retailers in the United States, and in Kipling full-price retail stores in: Aventura, Florida; Honolulu, Hawaii; Beverly Hills, California and San Juan, Puerto Rico.
Founded in 1987 in Belgium, Kipling crafts lightweight handbags, luggage and accessories for every age. Through innovative and contemporary designs, Kipling combines quality, function and style, creating the ideal accessory for an active lifestyle. Kipling established itself as a global accessories brand by embodying a youthful spirit and pioneering the use of its trademark crinkle nylon in expressive colors and patterns. Kipling has headquarters and is designed in New York City and Antwerp, is distributed in more than 80 countries and is available in more than 5,000 stores globally. www.kipling-usa.com
ABOUT MEGAN NICOLE
Megan Nicole is a rising pop star who launched her career singing covers on YouTube, where she showcases her musical talents and charm with captivated viewers and fans (Meganizers). The singer/songwriter plays to sold-out crowds touring across the globe when she's not writing and recording in the studio. Today, her YouTube channel is #52 of the Top 100 Music Channels, with more than 2.5 million subscribers and more than 500 million video views! Now creating original music, her first singles "B-e-a-utiful" (28.5 million views) and "Summer Forever" (7.8 million views) were instant hits, and 2014 releases "Never Wanna Let You Go" and "Never Have I Ever" are sure to follow in that path. www.megannicolemusic.com