"KISS THE RAINBOW, TASTE THE RAINBOW®" This Easter With New SKITTLES® And STARBURST® Brand Lip Smacker Trios

Feb 17, 2016, 14:00 ET from Mars Retail Group

MOUNT ARLINGTON, N.J., Feb. 17, 2016 /PRNewswire/ -- This spring, consumers can pucker up and "KISS THE RAINBOW, TASTE THE RAINBOW®" with new SKITTLES® and STARBURST® brand flavored Lip Smacker Trios packaged inside colorful plastic eggs. Mars Retail Group paired with Lip Smacker and Markwins to create the four Easter novelties -- perfect for egg hunts and basket building. Each festive egg contains three candy-flavored lip balms, and 12 vibrant eggs sit in a convenient 12"x12" countertop display at a variety of retailers nationwide with a suggested price of $4.95 each.

The first SKITTLES Trio includes the flavors of green apple, wild berry strawberry and strawberry, while the second trio features the exotic tropical blends of strawberry starfruit, banana berry and mango tangelo. One STARBURST Trio includes strawberry, mango melon and orange, and the other contains the popular FAVEREDS® flavors of cherry, watermelon and strawberry.

The SKITTLES and STARBURST Brands are iconic international candy brands, with more than 24 million Facebook fans and 11 million Facebook fans, respectively.

In addition to the seasonal novelties, shoppers will find their favorite fruity candy in several "everyday" Lip Smacker offerings on store shelves. SKITTLES flavored lip balm is available as a Trio, an eight-piece Party Pack and an Image Partner Trio, with three different SKITTLES lip products in one pack. STARBURST flavored lip balm is offered in an eight-piece Party Pack; a trio of STARBURST FAVEREDS juicy red flavors of strawberry, watermelon, and cherry; and a trio of STARBURST Tropical flavors of cherry kiwi, strawberry and orange.

"Consumers adore SKITTLES and STARBURST Lip Smackers, so we're innovating new and exciting ways they can enjoy their favorite fruit flavored candy," says John Capizzi, general manager of licensing for Mars Retail Group.  "We're proud to team up with Markwins and Lip Smacker in creating these new offerings, which will make terrific Easter gifts."

"As an iconic pop culture brand, we are thrilled to reinforce our partnership with Mars, Incorporated," says Bill George, President of Markwins Beauty Products, Inc. "STARBURST and SKITTLES Brand Lip Smackers are some of our most successful products, and we look forward to adding new properties to our rapidly expanding global Mars portfolio. We will rely on Markwins Beauty Products' strong distribution network to bring to passionate fans around the world even more fun, fruity and candy colored flavors, which have largely contributed to Lip Smacker's success and iconic status."

Companies interested in becoming licensees for Mars and Wrigley brands should contact Gail Martin, gail.martin@effem.com.

About Lip Smacker
Delivering the "Best Flavor Forever" since 1973, Lip Smacker specializes in flavored lip balms and long-standing partnerships with icons such as Coca-Cola, Dr. Pepper, Disney, SKITTLES® and STARBURST® brands. Featuring a variety of over 400 flavors, the high-quality products are made in the USA. Visit the website for more information at www.lipsmacker.com. Lip Smacker is a registered trademark of Markwins Beauty Products Inc. (www.markwinsbeauty.com).

About Mars Retail Group
Headquartered in Mount Arlington, New Jersey, U.S., the Mars Retail Group (MRG) creates and builds retail businesses that build the brands of Mars, Incorporated.  The iconic M&M'S World® stores -- located in New York City, Las Vegas, Orlando, London and Shanghai -- currently represent Mars' largest retail business.  MRG also operates the company's Licensing and MY M&M'S® businesses, as well as the gourmet chocolate business that is sold under the ETHEL M® Brand name.

Mars Retail Group is a division of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobalyoutube.com/mars and linkedin.com/company/mars.

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SOURCE Mars Retail Group



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