KitchenAid Sponsors Food Network New York City Wine & Food Festival
BENTON HARBOR, Mich., Oct. 17, 2013 /PRNewswire/ -- KitchenAid, the brand that's been offering essentials for the kitchen for almost a century, will return as a major sponsor of the Food Network New York City Wine & Food Festival presented by Food & Wine October 17-20, 2013. Entering its sixth year, the four-day festival celebrates the world's greatest chefs, culinary personalities, winemakers and spirits producers, together with the city's best food and drink.
"The New York City Wine and Food Festival is one of the country's premiere culinary events," says Beth Robinson, senior brand experience manager for KitchenAid. "KitchenAid is thrilled to serve as official appliance sponsor, and to showcase our latest appliances to such an appreciative audience."
The festival's Grand Tasting, which has been relocated this year to Pier 94 at 55th Street and West Side Highway, offers walk-around tastings from the area's top wineries, spirit distillers and restaurants. Open from noon to 6 p.m. on Saturday and Sunday, the Grand Tasting will feature an extensive display of KitchenAid major and small appliances. In addition, fully-equipped KitchenAid kitchens will serve as center stage for a series of culinary demonstrations by such celebrity chefs as Rick Bayless, Scott Conant, Bobby Flay, Robert Irvine, Emeril Lagasse, Martha Stewart, Michael Symon and Trisha Yearwood.
The KitchenAid display kitchen will feature some of the of the brand's newest appliances, including a new French Door refrigerator, featuring a sophisticated, platinum interior backdrop as an alternative to the traditional stark white finish; a 5-speed diamond blender, built with patented stainless steel blades and diamond-shaped pitcher to create an exclusive diamond blending system; and the Pro Line® Series 16-cup food processor, featuring a hands-free, commercial-style dicing attachment.
To keep up with key festival events and behind-the-scenes activities, follow KitchenAid on Facebook at Facebook.com/KitchenAid, Twitter at Twitter.com/KitchenAidUSA and Instagram at Instagram.com/KitchenAidUSA.
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the brand's partnership with Susan G. Komen®, is now in its twelfth year and has raised over $9 million to help find a cure for breast cancer. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.
About the Food Network New York City Wine & Food Festival presented by FOOD & WINE:
The Food Network New York City Wine & Food Festival is a charity event. 100% of the net proceeds benefit the Food Bank For New York City, fighting hunger in the five boroughs; and Share Our Strength®, a national nonprofit working to end childhood hunger in America. In 2011, the Festival raised more than $1.2 million for these charities, helping them better provide for those they serve and closing the gap on hunger in our country.
* Based on a 2012 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.