Kmart Introduces The Giving Hat™

Retailer collaborates with St. Jude Children's Research Hospital® for inspirational and fashionable addition to the St. Jude Thanks and Giving® fundraising campaign this holiday season

Nov 09, 2015, 06:00 ET from Kmart

HOFFMAN ESTATES, Ill., Nov. 9, 2015 /PRNewswire/ -- In collaboration with St. Jude, Kmart has introduced The Giving Hat™ – a new way to draw attention, heighten awareness and raise funds in the fight against childhood cancer and other life-threatening diseases. The Giving Hat™ is a stylish winter knit hat, one-size-fits-all and available in three versions embroidered with messages inspired by St. Jude patients and their families: "Smile," "Laugh A Lot," and "Give Thanks."

Since 2006, Kmart Shop Your Way members, customers and associates have embodied the holiday spirit with their generous support of the St. Jude Children's Research Hospital® Thanks and Giving® campaign - making Kmart the hospital's No. 1 supporter with more than $76.7 million raised. 

One dollar from the sale of each $5 hat will be added to the millions of dollars Kmart stores are raising this holiday season for St. Jude.* The Giving Hat™ is available exclusively at all Kmart stores and online at while supplies last.

"I've seen first-hand the courage of St. Jude patients, and the passion of the doctors, nurses, scientists, and staff," said Alasdair James, Kmart President and Chief Member Officer. "They are deeply committed to defeating childhood cancer and other diseases. The Giving Hat™ is another way we can let the families of St. Jude know we support them and are thinking of them this holiday season. Even small gestures can have an amazing impact."

St. Jude and Kmart collaborated on a moving digital video to celebrate the launch of the hat, featuring several celebrities, including longtime Kmart ambassador and St. Jude supporter Jaclyn Smith. The video launched today on Kmart's YouTube channel:

Make a difference:

  • Shoppers can join the conversation and spread the word on social media by sharing a photo wearing the hat with the hashtag, #TheGivingHat.
  • Tweet This: Help fight childhood cancer by buying @Kmart #TheGivingHat. $1 from each hat sold will be donated to @StJude.

"Kmart continues to be a leader for our St. Jude Thanks and Giving® campaign and we are grateful for their unwavering commitment to the children of St. Jude," said Marlo Thomas, National Outreach Director for St. Jude Children's Research Hospital. "The incredible support of their customers and associates allows us to keep my father's founding promise that no family ever pays St. Jude for treatment, travel, housing or food because we believe all a family should worry about is helping their child live."

In addition to The Giving Hat™, Kmart also offers an adorable holiday bear ornament. With each St. Jude Children's Research Hospital ornament purchased, Kmart will donate $1 to help St. Jude's lifesaving mission**. Customers can also donate directly to St. Jude via a link at

*Kmart will donate $1 from the sale of The Giving Hat to St. Jude Children's Research Hospital between 11/8/1512/31/15 with a minimum guaranteed donation of $50,000 to St. Jude. 

**Through December 24, 2015, Kmart is donating $1.00 from the in­ store or online purchase of each qualifying bear ornament to St. Jude, with a minimum donation of $50,000.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:  SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at | Sears Holdings Corporation website at | Facebook:

About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.  Join the St. Jude mission by visiting or following St. Jude on and


Brian Hanover 

Mary Ann Schoppman

Kmart PR 

Zeno Group for Kmart





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