HOFFMAN ESTATES, Ill., July 17, 2013 /PRNewswire/ -- Kmart's tongue-in-cheek viral ad campaign kicks off back-to-school season with a TV commercial, featuring kids on the playground using a "Yo Momma" play-on-words to give each other compliments and showcase all the smart deals and savings for Shop Your Way members planned for this school season. The witty commercial isn't the only thing that'll put a smile on members' faces; this year Kmart decided to give parents even more options to save by offering free layaway for Shop Your Way members in-store for everything on the back-to-school shopping list.
"At Kmart, we're helping Shop Your Way members and customers manage their time and money this back to school season through perks, privileges, conveniences and innovative technologies like free layaway, our new Pay in Store service, Free Store Pickup at Kmart locations nationwide and free shipping for members when the product they want isn't in the store. Shop Your Way members can even earn five percent in rewards points everyday they use their Sears MasterCard® at Kmart," said Andrew Stein, interim chief marketing officer, Kmart. "All of these money and time saving privileges are available for Kmart back to school customers who join the FREE Shop Your Way membership program."
Shop Your Way members get free layaway (no service fee)* in-store now through July 20. Starting July 21 through August 3, members receive free layaway (no service fee)**, plus $5 in Points (5,000 Points) to redeem the following week.*** Layaway is available in-store and online, allowing parents the convenience to manage their budgets and make purchases and payments from the privacy of their own home.
Kmart has some of the coolest clothes for kids of all ages – and deals to match. This season, Kmart is offering buy-one, get-one-free deals on shoes, 30 percent off juniors clothing, 20 percent off school uniforms and up to 15 percent off backpacks. Plus, members always get more.
Stock Up on Supplies
Kmart offers great savings on essential back-to-school supplies with weekly Shop Your Way deals for members – everything from crayons to filler paper and more. Plus, with any purchase of $50 or more starting July 21 through Aug. 3, members will receive five dollars in Shop Your Way Reward points.
Heading Back To Campus
Kmart's free store pickup makes shopping for back to campus a breeze. College shoppers can buy everything from their lists online – whether it's small appliances, bedding or laptops – and then pick up their purchases from the store closest to their campus. Even if mom or dad placed the order, students can still pick up the items in-store. Simply check the "someone else will pick up my order" box during the checkout process and supply the name and email of the person who will be picking up the order. They'll receive an email message, which they need to bring with them to the store as identification.
It's Not Just About Kids
When Shop Your Way members spend $50 or more while shopping for back to school at Kmart, they can save $0.30 per gallon on gas with a coupon they receive at checkout.**** For details, visit www.kmart.com/biggassavings. Plus, members can save an additional $1 per gallon when they purchase $50 of Procter & Gamble items like Tide® detergent or Secret® deodorant July 28 through Aug. 3.
Whether online or in-store, Kmart is the smart, one-stop shop for the best deals. From exclusive apparel brands such as Bongo to school uniforms by French Toast, pencils to laptops or backpacks, Kmart has the products shoppers want and need at everyday low prices.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart
* Non-refundable cancellation fee applies. Requires down payment and biweekly payments. Free Layaway promotion will waive the $5 service fee on an 8 week contract and $10 service fee on a 12 week contract initiated in-store only on 7/7/2012 through 7/20/2013. Not available at all Kmart stores. 12 week layaway option available on purchases of $300 or more. Exclusions apply, see store for details.
Members earn points on qualifying purchases, excluding sales taxes and other fees. Subject to full program terms available at shopyourway.com
** Non-refundable cancellation fee applies. Requires down payment and biweekly payments. Free Layaway promotion will waive the $5 service fee on an 8 week contract and $10 service fee on a 12 week contract initiated on 7/21/2012 through 8/3/2013. Not available at all Kmart stores. 12 week layaway option available on purchases of $300 or more. Exclusions apply, see store for details.
*** Must remain opted-in to receiving promotional emails from SHOP YOUR WAY(SM) to earn extra points. Extra points are inclusive of, and not in addition to, any base points earned on qualifying purchases. When extra points offers are combined, total points earned will be less than the combined point totals for each individual offer. See shopyourway.com for details.
**** Offer valid in participating stores only. Void where prohibited by law. Purchase requirement is before taxes and after other discounts. Members get a coupon to redeem at your local Speedway or BP. Excludes non-merchandise, concessions, federal or state regulated items, alcohol, tobacco, firearms, fuel, prior and partial-paid special order items, items behind the pharmacy counter, prescriptions and prior purchases. Offer not valid on online purchases. Exclusions and conditions apply. See coupon for details. Members earn points on qualifying purchases, excluding sales taxes and other fees. Subject to full program terms available at shopyourway.com
BP: 20-gallon maximum purchase. Get a Pin code to redeem at your local BP. Pin code provided on coupon obtained at Kmart must be entered inside station prior to fill-up. Coupon can only be used for a single fill. If less than 20 gallons purchased, there is no residual discount on next purchase.
Speedway: Must be a Speedy Rewards Member. Speedy Rewards Cards must be scanned inside station with the coupon prior to fill-up. Coupon can only be used for a single fill-up, with a 15-gallon maximum purchase. If less than 15 gallons purchased, there is no residual discount on next purchase.