MENLO PARK, Calif., Feb. 3 /PRNewswire/ -- The online research platform of KN Dimestore is the first to support the seamless placement of campaign measurement surveys in online video streams, either as overlays or as part of the pre- or post-roll.

The main benefits of the KN Dimestore solution are:

• seamless, integrated, and user-friendly experience – surveys do not interrupt the video experience or require respondents to go to a third-party site.
• easy and flexible implementation – clients completely control the timing, placement, and look-and-feel of surveys
• real-time reporting – results are available instantly and individual responses can be transferred to the client in real time for further analysis, aggregation, and campaign optimization.

"To date, online video technologies have used differing metrics to assess the success of associated ad campaigns, often making it impossible to truly compare the value of each inventory source," said Benjamin Theriault, Director of Business Development at KN Dimestore. "Dimestore gives buyers and sellers of online video advertising a better way of measuring brand success by using accepted and comparable metrics, like brand impact, favorability and purchase intent – all captured within the video experience."

The new product is already used by TidalTV as the foundation of its BrandScore service, which allows advertisers to assess and optimize the brand impact of their online video campaigns.

About KN Dimestore

KN Dimestore, a subsidiary of Knowledge Networks – one of the top 25 custom market research companies in the U.S. – provides cost-effective and easy-to-implement online ad effectiveness measurement solutions to agencies, networks, and online publishers. Developed by online advertising insiders, the company's survey technology allows clients to conduct multi-question custom surveys within the footprint of the ad campaign without requiring overlays or pop-up invitations.

For more information, go to www.knowledgenetworks.com/dimestore, or click here.

SOURCE Knowledge Networks

Back to top

RELATED LINKS
http://www.knowledgenetworks.com