KNG Marketing Partners Becomes Latest Agency To Sign Local TV Ratings Contract With Rentrak —KNG Marketing Partners Becomes First North Florida Agency to Tap Into Rentrak's Ratings Currency—
PORTLAND, Ore., July 25, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with KNG Marketing Partners, an advertising agency in Ponte Vedra Beach, Fla.
KNG Marketing Partners will adopt Rentrak's local TV ratings currency in Jacksonville, Fla. and Savannah, Ga., to serve their local clients, including those in the automotive sector.
"We are proud to be the first agency in North Florida to directly subscribe to Rentrak's census-based information," said CEO of KNG Marketing Partners Brad Graves. "We always want to be on the cutting edge for our growing list of clients and realize that Rentrak ratings give us and our clients a significant competitive advantage in our media buying and planning, and in more effectively and efficiently talking to our clients' target segments."
"Rentrak welcomes KNG Marketing Partners to our fast-growing family of agency clients," said Steve Walsh, executive vice president of local market television at Rentrak. "Agencies and their clients understand that television measurement has entered a new era with the targeting capabilities of Rentrak, and we are pleased to see the accelerating usage of Rentrak in the agency community."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About KNG Marketing Partners
KNG Marketing Partners is an integrated marketing solutions company headquartered in Ponte Vedra Beach, Fla. Founded by brothers Brad and Brian Graves, KNG provides clients with a holistic approach to campaign design and marketing strategies.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation