LOS ANGELES, June 29, 2017 /PRNewswire/ -- Today, KNOREX has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market.
Knorex provides next generation performance-driven marketing technologies and solutions to some of the world's most successful brands, agencies and media companies. Underpinned by a data-driven approach, Knorex deepens the way its customers engage its end users via sophisticated personalized one-to-one marketing message to the right audiences at the right time.
Jason Woolley, Director of Client Development at KNOREX, comments:
"Knorex is pleased to support the important initiatives that EDAA leads, and provide assurance to both internet users and ethical advertisers seeking qualified partners, while taking action to raise standards across the industry."
Jan Pitt, Executive Director of Client Services at ABC, comments, "We are delighted to issue the EDAA Trust Seal to KNOREX having provided them with a robust and independent certification service. Through this certification, KNOREX have demonstrated both their expertise and commitment to working to industry agreed standards. Independent certification helps to raise standards across the industry and will provide KNOREX's clients greater confidence in their systems and processes."
Founded in 2010, Knorex provides performance marketing technologies and solutions to the world's leading brands. With its full-stack platform, Knorex XPO supplies the transit tech to deliver the right marketing message to the right audience at the right moment and right place, underpinned by a multi-layered data-driven approach.
Knorex XPO shields its customers from dealing with the complexity and fuss while delivering immersive, dynamic and personalized marketing experience that connects with their users. Knorex also provide managed services to complement the offering.
For more information please visit https://xpo.knorex.com/
For media enquiries, please contact Subramania Bhatt at (323) 208-0885.
ABC delivers a stamp of trust for the media industry. We are owned and developed jointly by media owners, advertisers and agencies to set industry-agreed standards for media brand measurement across print, digital and events.
ABC is also a trusted verification provider. We audit media brand measurement data and the adoption of good practice and process to industry-agreed standards.
Established in 1931, ABC was the first UK Joint Industry Currency (JIC) and is a founder member of the International Federation of ABCs.
For more information, please visit www.abc.org.uk.
The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe.
EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at: www.edaa.eu
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