NEW YORK, Nov. 2, 2016 /PRNewswire/ -- Today, Knot Standard announced that the Grand Opening of its first store-in-store concept will take place on November 3, launching within the Bloomingdale's Flagship on 59th Street in New York. The 125 square foot Knot Standard shop uses cutting edge technology to allow customers to digitally design and visualize hundreds of fabric options to create their own unique custom garments on a large in-store touchscreen or on any iPad, prior to purchase.
The Knot Standard store carries more than 1,000 high quality fabrics sourced from the finest English and Italian mills including Holland & Sherry, Vitale Barberis, Reda, Loro Piana and Zegna. These top fabrics patterns can be digitally applied to the 3D model in real time. The Knot Standard store-in-store business model requires zero inventory and is powered by expert stylists and a 54 inch LED touchscreen, combining the best of old world tailoring service with new age technology.
"Our store-in-store shop within Bloomingdale's represents a milestone within the custom clothing industry. For the first time, 3D technology brings the customer experience above and beyond the traditional tailor fabric swatch books, and now allows clients to visualize full products before buying."- John Ballay, CEO and Co-Founder of Knot Standard
Knot Standard Co-Founder and President Matt Mueller added, "The level of customization our proprietary technology enables is exponentially higher than made-to-measure. From the shape of the lapel to the lining choice to the color of the button hole thread, the customer for the first time can become the designer with 100% creative control."
There will be an exclusive press preview prior to the November 3rd grand opening. To request an invitation please email Megan@knotstandard.com with your name, affiliation, email and mobile phone number.
Bloomingdales Store Hours
Monday – Saturday 10:00am – 8:30pm
Sunday 11:00am – 7:00pm
About Knot Standard
Founded in 2010 by John Ballay and Matt Mueller, Knot Standard combines a unique high tech approach to old world tailoring. Knot Standard creates a luxury menswear experience like no other; using trusted stylists, fit technology, and classic tailoring. We create a custom look that is as individual as you. Knot Standards mission is to consistently offer premium service, selection combined with tradition and classic tailoring, for our client and his personal stylist to create the lifestyle our customer desires. Visit one of our 8 showrooms across the country or our Online Studio at www.knotstandard.com
"We founded Knot Standard to meet the needs of guys like ourselves: aspirational, seeking an upgrade in their personal wardrobe, a more modern, sleeker look but at an attainable price point," explains co-founder John Ballay.
As one of the fastest growing companies in the country, our work has been recognized by CNBC, Men's Health, Esquire, GQ, Forbes, CNN, and – most importantly – thousands of clients.
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale's stores and 16 Bloomingdale's, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
Megan Glynn || Megan@knotstandard.com
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SOURCE Knot Standard