Knotice Introduces Mobile View, Giving Marketers a Clear View of Mobile Email Opens
Free Tool Allows Marketers to Easily Monitor Activity across Mobile Device Types
AKRON, Ohio, June 12, 2013 /PRNewswire/ -- Knotice data anticipates that more than half of all commercial emails will be opened on a mobile phone or tablet by the end of this year; however, marketers continue to struggle with the details of their perpetually connected audience across device types. Many lack a complete view of the customer – one that includes details such as the specific devices used by email recipients. This lack of understanding often leads to bad customer experiences and missed opportunities for brands. To remedy this, Knotice, a provider of data management, analytics and digital messaging solutions, has introduced Knotice Mobile View, a free online tool which allows marketers to monitor email campaign activity across device types.
Knotice Mobile View is an easy way for brands to gather data on email activity across desktop, tablet and phone, down to the device affinity of each person opening. In addition, users can generate and analyze data through the tool's comprehensive dashboard feature and data download capability. Currently available in beta, Mobile View is available at no cost through the end of 2013.
Once Mobile View is in place, email campaign activity data can be collected, and then used for future campaigns, strategy and analytics. It's the kind of information marketers might not have access to – especially not for free – outside of a robust data management platform. The free online tool offers a glimpse into the strength and simplicity of the upcoming release of the company's Knotice 5 data management and messaging platform which includes an advanced Universal Profile Management system.
"Basic mobile reporting just isn't enough to understand today's connected consumers, let alone support advanced audience selection and targeting," says Brian Deagan, CEO and co-founder of Knotice. "Mobile View allows marketers the opportunity to dig deeper across device boundaries including iPad and iPhone – data from areas that other channel providers have a difficult time with. If you're curious about what's going on across your audience and the devices in play, it's an easy way to get those results. And with the advanced data capabilities of the Knotice platform in upcoming K5 release, this is just a hint at what's to come. It's exciting, and we're happy to roll it out now in beta for free."
Once signed up, marketers will receive a custom line of code to paste into their HTML email code which can be customized to reflect unique campaigns. Once their campaign is sent, they will be able to view the results in a dashboard on the Mobile View homepage or download the opens data to a .csv file which can be uploaded into other platforms for extended use.
To sign up for Knotice Mobile View or for more information, visit http://mobileview.knotice.com.
Knotice (pronounced "notice") is a provider of data management, actionable analytics, and digital messaging solutions with offices in Seattle and Akron, Ohio. Our on-demand marketing software and agency services help marketers maximize the ROI of their addressable digital marketing -- digital communications that are addressable to an individual. With our proprietary platform, we pioneered the ability to seamlessly unite customer data, analytics and message delivery -- all from a single profile-based platform. In addition to technology, Knotice provides a comprehensive offering of marketing services, including strategy and planning, agency-style creative services, custom development, analytics, advanced reporting, and business intelligence. For more information, visit: http://www.knotice.com.
SOURCE Knotice, Ltd.
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