Knowledge Marketing for Industry, Inc. (KMI) Announces Educational Webinars Driving Exceptional Growth for Manufacturing Companies
LOUISVILLE, Colo., Oct. 8, 2014 /PRNewswire/ -- Manufacturing companies, striving for growth, are seeing higher engagement, getting more leads and more sales opportunities with educational webinars. Manufacturing companies embracing the concept of educational webinars see as much as 2000% to 3000% more registrations and attendance compared to product based webinars. An educational webinar strategy uses the expertise and subject matter experts of the manufacturing company to help the people in their target audience ease a pain or fan a passion. By helping the target audience, the firm establishes mindshare and credibility which leads to more business.
Photo - http://photos.prnewswire.com/prnh/20141007/150780
According to UNIDO (United Nations Industrial Development Organization), the growth rate of manufacturing output in the United States increased at a moderate rate of 3.7% in the second quarter. This growth rate does not support those manufacturing companies with a plan to grow their business organically at a double digit rate. Educational webinars are a relatively new tactic proven to support large gains in market share leading to double digit growth potential. Many manufacturing companies are unable to put together a plan and execute this type of revenue growing marketing tactic because of a lack of resources. According to a recent survey conducted by Content Marketing Institute, the number two reason companies do not use webinars is lack of staff resources.
One solution to this problem is to outsource. Freelancers with manufacturing sales and marketing experience are able to tap the expertise of the firm and create, produce, execute and measure education based webinars. Knowledge Marketing for Industry (KMI) is one such firm offering a turn-key, educational webinar production service. "Educational webinars are the way to go for lead generation and increased sales. They always outperform product based webinars," said Bruce McDuffee, Principal at KMI. "The manufacturing companies able to embrace a go to market strategy based on the concept of providing helpful education will win market share from competitors who continue a marketing strategy focused on products."
Knowledge Marketing for Industry (KMI) is a marketing agency specializing in education/knowledge based lead generation tactics for manufacturing firms striving for higher growth rates. During 20+ years in B2B sales and marketing primarily in the Industrial sector, Bruce McDuffee has consistently demonstrated that educational marketing outperforms product marketing by a significant margin. McDuffee is known to say, "Product marketing fails where educational marketing sails."
CONTACT INFORMATION: Bruce McDuffee, Principal, Knowledge Marketing for Industry, Inc. (KMI)
646 West Sagebrush Drive
Louisville, CO 80027
t. 303-505-8009
e. [email protected]
w. knowledgemktg.com
SOURCE Knowledge Marketing for Industry, Inc.
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article