RALEIGH, N.C., April 16, 2013 /PRNewswire/ -- KnowledgeTree, a provider of software that helps companies discover and use the best collateral for any sales situation, today announced a new solution that helps sales teams close more deals. Now, sales executives and account managers can find and share collateral that speaks to prospects' specific business situation – right in the CRM (Customer Relationship Management) tool they use every day.
Sales teams need to communicate powerful messages to their prospects and customers. But 49 percent of salespeople constantly struggle to find compelling collateral, according to a recent KnowledgeTree survey. And when generic, inaccurate or ineffective content is delivered to prospects, sales are lost. KnowledgeTree's new solution addresses this challenge. Now, with KnowledgeTree:
- Sales executives discover just the right content for a prospect's industry, sales stage and product need. No more hunting through hundreds of pieces of collateral. The most relevant collateral appears automatically in a CRM prospect's record.
- Account managers uncover collateral, such as best practice guides, that keep customers happy and buying more. Content instantly appears in the customer records in the CRM software, letting managers send relevant collateral to their customers at the right time.
- Marketing teams get deep insight into what collateral resonates in the market. Marketers gather feedback and analytics about what collateral drives deals and what should be eliminated. Plus, they gain increased control over what content is used, and when, throughout a sales process.
"Effective collateral can be the difference between winning a deal and losing business," said Daniel Chalef, chief executive officer of KnowledgeTree. "But that requires that sales teams can find content that exactly matches a prospect's needs. KnowledgeTree's new solution means sales people instantly find the right content at the right time in the CRM they depend on. Sales management can replicate how top performers are working. And that means radically more productive sales people."
"Sales and marketing teams need to work together to more effectively create, edit, find, recommend and use content that will positively impact potential customers," said Larry Hawes, Principal and founder of Dow Brook Advisory Services. Hawes, also a GigaOM Pro analyst, added, "KnowledgeTree's new Salesforce Enablement solution can help solve this universal pain by matching relevant collateral to specific parameters of the sales cycle and by identifying topical gaps in marketing content."
KnowledgeTree's solution is available today. For more information, and to see a video of the technology in action, please visit KnowledgeTree's website at www.knowledgetree.com.
KnowledgeTree helps companies discover and use the best collateral for any sales situation. Sales people deliver the right content at the right time to prospects and customers. Find out why Network World called KnowledgeTree one of the 10 SaaS companies to watch. And learn why Software AG, Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to unlock the value of their collateral. Funded by River Cities Capital Funds, Hasso Plattner Ventures, Core Capital, and Hatteras Funds, KnowledgeTree is headquartered in Raleigh, NC.
© 2013 KnowledgeTree. All other brand names are trademarks of their respective companies.
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