KnowledgeTree's New Mobile Sales Enablement Tools Erase the Sales and Marketing Divide
Tools Complete the Sales Enablement Lifecycle by Delivering Effective Collateral to Field Sales Teams and Real-World Feedback to Marketing
RALEIGH, N.C., May 7, 2013 /PRNewswire/ -- KnowledgeTree, a provider of software solutions that let companies discover and use the right content for any sales engagement, today announced tools that complete the sales enablement lifecycle. Now, sales teams can find purpose-built collateral that addresses a prospect's specific sales situation from anywhere. And Marketing gets real time analytics and insights into what messages resonate with customers.
"Customers rely on presentations, datasheets, and other content marketing tools to make buying decisions," said Daniel Chalef, chief executive officer of KnowledgeTree. "But half of sales people are unhappy with the content that Marketing provides. Why? Sales professionals don't need access to every piece of content. They need content that speaks to their customers' unique needs."
KnowledgeTree for Mobile lets sales teams discover content from their Apple iOS devices by industry, pain point, product, and other key business attributes. Now, sales people can quickly find, present, and distribute the exact piece of collateral that will advance their sales engagement.
Content marketing has to continuously improve. So, KnowledgeTree provides feedback tools for sales teams – both via KnowledgeTree for Mobile and with KnowledgeTree for Salesforce within the CRM (Customer Relationship Management) system. Now, marketing receives instant feedback on what content works through rich analytics and commentary.
Plus, when marketing revises content, or adds new collateral, sales teams are instantly notified on their mobile devices and in their CRM's activity feed. That means sales teams are always equipped with the most effective and current messages to deliver to customers.
KnowledgeTree for Mobile is available now in the Apple App Store. It is free to install and connects to KnowledgeTree's software-as-a-service solution. For more information, and to see a video of the tool, please visit www.knowledgetree.com/for_mobile
KnowledgeTree helps companies discover and use the best collateral for any sales situation. Sales people deliver the right content at the right time to prospects and customers. Find out why Network World called KnowledgeTree one of the 10 SaaS companies to watch. And learn why Software AG, Alcatel, Genesys, Fuji Chemical, and 500 other global companies use KnowledgeTree to unlock the value of their collateral. Funded by River Cities Capital Funds, Hasso Plattner Ventures, Core Capital, and Hatteras Funds, KnowledgeTree is headquartered in Raleigh, NC.
© 2013 KnowledgeTree. All other brand names are trademarks of their respective companies.
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