PARIS, November 30, 2011 /PRNewswire/ --
Following the opening of the office in Madrid, Spain, the number one software publisher in France for social gaming on Facebook and mobile continues to develop internationally and has named Lars Smidt Country Manager for Germany, Austria, Switzerland, The Netherlands, Poland and Scandinavia.
Kobojo, number one publisher in France and one of the European leaders in the social gaming industry for Facebook and mobile, is proud to announce the opening of its new office in Berlin, Germany. After the successful opening of the Spanish office in Madrid, Kobojo keeps on growing and implementing its hyperlocalization strategy.
"After France and the Latin market, Kobojo is now looking to expand its localized games and features into Germanic countries, Poland and Scandinavia. Germany is indeed one of the strongest online games market in Europe, which offers incredible opportunities for Kobojo, The new local team manages the languages of these countries and the codes of their cultures, allowing us to fully answer the needs and to enrich the experience of gamers," says Vincent Vergonjeanne, Vice President of Strategy and Products of Kobojo.
"Kobojo Germany's main objectives are to adapt its games to the above mentioned countries in the next months. We want to be very close to the players in these countries, especially in the strong German games market," explains Lars Smidt, Country Manager of Kobojo Germany.
Germany ranks number 10 of all Facebook statistics, and number 1 in Europe in terms of social gaming revenues: it should indeed generate $250 Million ($173 Million in 2011), promising an increase of the market possibilities. With several million active users each month worldwide and already thousands in German speaking countries, Kobojo is planning to increase the numbers of its localized missions and users significantly.
Lars Smidt, with a degree in Business Administration from the Westfälische Wilhelms-Universität in Münster, began his career in 1997 at the Otto Group. In the year 2008, he joined Metaversum as Head of Online Marketing and became Head of Performance Marketing at successful German gaming company Bigpoint in 2010.
With 14 years of experience in marketing, he joined the Kobojo team October 2011 as Country Manager for Germany, Austria, Switzerland, The Netherlands, Poland and Scandinavia.