Innovative program uniquely rewards customers for referring their friends

EMERYVILLE and MOUNTAIN VIEW, Calif., Oct. 25, 2011 /PRNewswire/ -- KODAK Gallery (www.kodakgallery.com), the only online photo service uniquely designed for KODAK MOMENTS, today announced a partnership with SocialTwist (www.socialtwist.com) to leverage their customer acquisition platform to power a new referral-driven purchase solution called "Holiday Value Packs."

Using "Holiday Value Packs," consumers can get tremendous value on timely products for the upcoming holiday season. Customers can select an offer (worth more than $100) and get an immediate discount, or they can share it with their friends, through facebook.com; and/or email and get an even bigger discount. The program uniquely links together customer value with new business.

"The 'Holiday Value Packs' is an innovative way for KODAK Gallery to generate new business, using the social media connections of their customers," said SocialTwist CEO Vijay Pullur. "We're excited to partner with KODAK Gallery and put together a program that rewards customers for generating impactful referrals from their friends and family."

A recent study from Gartner noted that 75% of consumers look to people in their social networks before making purchase decisions. Separate studies from eMarketer and Nielsen have shown that consumers are also far more inclined to trust the advice and brand referrals coming from their friends.

"Social networks are making huge changes in consumer behavior, particularly in how people make decisions on brands and products," said Victor Cho, General Manager of KODAK Gallery, Eastman Kodak Company.  "Coupon companies and third party discounts are not the only way to offer 'social marketing.' KODAK Gallery can improve this dynamic by tying rewards to valuable referrals—which is why we are thrilled to work with SocialTwist, a pioneering platform that links rewards to desired consumer outcomes, to create win-wins for brands and consumers."

From now until November 30, KODAK Gallery will offer three versions of the "Holiday Value Packs" giving customers discounts for valuable holiday product bundles at 30% off retail value. Sharing with at least three friends earns a 50% discount, and the bundle is offered free when three purchases are confirmed. For specific details and information: visit www.kodakgallery.com/holidaypack1 (October 25 - November 2); www.kodakgallery.com/holidaypack2 (November 3 - 16) and www.kodakgallery.com/holidaypack3 (November 17 - 30).

About Kodak
As the world's foremost imaging innovator, KODAK helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 75 million people come together to manage and share photos, and create photo products gifts and more at KODAK Gallery -- join today at www.kodakgallery.com.

2011 Kodak and Kodak Moments are trademarks of Kodak.

About SocialTwist
SocialTwist is a customer acquisition and retention platform that generates viral referrals for businesses, using the social connections of their customers.

Since 2008, more than 40 of the world's largest brands have worked with us to integrate social referrals into their marketing programs to drive incremental revenue. Our experience extends across a number of industries, including consumer products, financial services, hospitality, entertainment and other sectors.

To learn more, visit www.socialtwist.com.

SOURCE KODAK Gallery

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http://www.kodakgallery.com
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