Whole Foods Market approves Austin, TX coffee purveyor Kohana Coffee's organic ready-to-drink cold brewed coffee in all Texas, Louisiana, Arkansas, Oklahoma and New Mexico locations

AUSTIN, Texas, Feb. 25, 2011 /PRNewswire/ -- Kohana Coffee announces the introduction of their organic Cold Brew Coffee Concentrate and an approval to go into all Whole Foods Markets in the Southwest region including: Texas, Louisiana, Oklahoma, Arkansas and New Mexico. This launch is projected to result in a 30 percent growth locally and 40 percent growth nationwide for Kohana.  Whole Foods Market's move to invest in the woman-owned and operated coffee vendor will further diversify the popular retailer's offerings.

"People want to enjoy coffee in the hot summer months," shares Kohana Coffee founder Victoria Lynden. "Many find it wasteful to brew an entire pot of coffee for just one person and they are sensitive to the acidity levels." With this in mind, Kohana Coffee Cold Brew was created using a unique cold brewing process that naturally lowers the acidity levels by approximately 67 percent. It is extracted from the finest organic, fresh roasted beans without using heat, producing a naturally sweet, impeccably smooth, 100 percent natural and distinctively delicious beverage that can be served hot or cold in single servings from the recyclable 32 fl oz bottle.

"We are proud to be working with a company that also values selling the highest quality product available while providing excellent service," says Piper Jones, Kohana Coffee's VP of Operations. "Our priority is to provide great tasting coffee at an accessible cost nationally."

Kohana Coffee's Cold Brew will join Kohana's award winning slow roasted specialty coffees as their first ready-to-drink coffee beverage.

About Kohana Coffee

www.kohanacoffee.com

In 2007, Victoria Lynden was inspired to bring the taste of Hawaii to the entire United States after a visit to North Shore, Oahu. Since then, her company, Kohana Coffee has been dedicated to slow roasting 100% Specialty Grade Coffee Arabica beans sourced directly from farmers and leading importers who share their vision. Kohana is available in Whole Foods, Central Market and varying cafes, bakeries,  and restaurants across the country and online at KohanaCoffee.com. Like them on Facebook and follow them at twitter.com/KohanaCoffee

SOURCE Kohana Coffee

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