Kontagent Launches New Mobile Apps for On-the-Go Access to Mobile Analytics
SAN FRANCISCO, Dec. 20, 2012 /PRNewswire/ -- Kontagent, the leading mobile customer intelligence solution provider, today announced new iPhone and iPad apps that provide additional channels of access to the company's kSuite analytics dashboard. Kontagent customers can use the apps to log into their kSuite accounts, and check on the health of their businesses while they're on the go. Kontagent is among the first mobile analytics providers to make this information available on mobile devices.
In addition to logging into Kontagent's Web-based dashboard, Kontagent customers now have the option to use the new apps for visibility into the status of their mobile business initiatives. Executives, marketers and product managers can use the apps to check key performance indicators (KPIs) of their businesses, such as unique visitors, average mobile session lengths, mobile marketing campaign performances via installs and average revenue per user. Users can also generate trend-line charts that visually convey mobile business patterns by week, month or any other interval. Kontagent customers use the insights derived from kSuite to make data-driven design decisions that increase user acquisition, engagement, retention and monetization of their mobile apps, and ultimately improve their businesses' bottom lines.
"It is a multiscreen world. As a result, mobile-savvy businesses know it is no longer enough to limit their products and services to one device. Similarly, it is no longer enough to provide business analytics from only a desktop," said Jeff Tseng, CEO and co-founder, Kontagent. "Mobile devices have massively shifted customer expectations, and we're helping businesses use data to meet these expectations. With our new kSuite mobile apps, we're doing the same thing: meeting the needs of our increasingly mobile customer base. Our apps bring vital information to users whenever and wherever they need it in order to facilitate monitoring, decision-making and control over their mobile businesses."
Throughout 2012, mobile Web traffic to the kSuite dashboard increased nearly 165 percent; Kontagent customers were often accessing it via mobile devices. To meet this growing demand, the company says it created native apps so its customers could have quicker, more streamlined access to their analytics. In testing, on-the-go executives responded positively, spending an average of 60% more time in the new Kontagent apps than on the mobile website.
"Kontagent is creating an entirely new category of mobile intelligence," said Michael Carpenter, CEO, Ruby Seven Studios. "Kontagent's analytics solution gives mobile businesses the hard data they need to make mission-critical decisions. Very few companies understand the technical challenges of capturing and analyzing data across multiple platforms, and how to use that data to improve their multiscreen experiences. Kontagent is a partner with years of domain experience in social and mobile apps. Their own kSuite apps are examples of how businesses can use data to engage an audience that is always connected. It's great that I can easily check my app's performance when I am sitting at the table, waiting on the plane, standing in line at the grocery store--basically anywhere, anytime."
Today, more than 100 Kontagent employees on three continents focus exclusively on building and supporting enterprise-class intelligence solutions that help mobile and social businesses understand their customers better. The team includes dozens of on-staff data scientists who work directly with customers to interpret their user data, providing them with a deep understanding of how the metrics can be used to modify app design for maximum business impact. Kontagent clients include hundreds of notable companies, including Telenav, Smugmug, Deluxe Corporation, Turner Broadcasting, EA and Ubisoft.
The kSuite Mobile app can be downloaded at the Apple App store at https://itunes.apple.com/us/app/kontagent-mobile/id574597871?ls=1&mt=8. An Android version will be available early next year.
Kontagent is the leading mobile customer intelligence solution provider for social and mobile application developers, marketers and producers. Kontagent tracks more than 1,500 applications, over 250 million monthly active users and in excess of 150 billion events each month for customers around the globe. The company's proprietary platform, kSuite, has been built from the ground up to harness deep data pattern visualization and analysis that provides customers with valuable, actionable insights. Armed with this data, and combined with Kontagent's team of data scientists, customers have the power to better measure and optimize their customer economics and build more profitable enterprises. Founded in 2007, the company is headquartered in San Francisco with additional offices in Toronto and London. For more information, visit www.kontagent.com / www.twitter.com/kontagent.