Kontakt.io and Howler.at Partner up for More Innovation in Beacon Usage

BOSTON, March 4, 2015 /PRNewswire/ -- Polish hardware startup Kontakt.io and American ad tech startup Howler.at have formed a strategic alliance combining the Internet of Things with Howler's real time mobile advertising and data analytics platform. The partnership is focused on bringing together two companies that are exploring the cutting edge of mobile technology and hyperlocal engagement. By utilizing Kontakt.io as their sole hardware provider, Howler will help bring the future of beacon technology into Boston's small business community.

By combining Kontakt.io's top quality beacon hardware with what has been voted Boston's hottest showcasing startup, this alliance makes it possible for local businesses to produce intuitive advertising on par with that of larger companies, without the cost and human expenditure previously required. Howler currently has the largest deployment of beacons per area, with several hundred businesses participating in its opt-in program in the Greater Boston area. This collaboration will not only help local businesses succeed, but will also provide opportunities to develop urban tourism, brand engagement, real estate and more. Together, Howler and Kontakt.io are designing the future of connected cities and giving more people access to the Internet of Things everyday.

Kontakt.io was founded in 2013 with the goal of using beacon technology to improve accessibility for the vision-impaired. Today, Kontakt.io offers a wide range of innovative technology, has offices in Poland, London and New York City and is positioned as an all-purpose backend solution for many industries and applications. Howler, based in Boston, Massachusetts, utilizes beacon technology by allowing small businesses to deliver ads straight to customers in real time. Unlike Groupon and LivingSocial, Howler uses a simple mobile app along with a dashboard for businesses to manage their marketing plans and give customers the deals they want without any hassle. "We are pleased to work with a company that proves every day that they are innovative and far-seeing about the IoT," explained Trevor Longino, head of PR and marketing at Kontakt.io. "We share the same vision...and we're thrilled to be partnering up with Howler."

Hunter Gaylor, Howler's co-founder and CEO, is just as excited to move forward with the collaboration. "From day one, Howler has been all about building solutions for our modern cities creating the most advanced ways to engage with consumers. Kontakt.io is allowing us to make our goals a reality."

Both Gaylor and Longino envision a bright future for both companies. "We are building a whole new real-time experience," said Longino. "In the future, users will be provided with context about their world in a more convenient and beneficial way. We are proud to be part of that process along with innovative companies like Howler."  

About Kontakt.io

Kontakt.io's platform puts the real world in contact with the Internet of Things by connecting devices with proximity awareness to the cloud. Kontakt.io goes beyond beacons to do this, and offers a full suite of innovative technology, ranging from Bluetooth low energy beacons to a variety of other hardware and software technologies. Kontakt.io makes it simple for any business or serious hobbyist to create the Bluetooth application or business of their dreams. Kontakt.io helps their clients learn amazing things through analyzing the world around them.

Learn more at www.kontakt.io.

Contact Joanna Bucior, PR Manager, at @Kontakt_io or by emailing [email protected].

About Howler

Howler is a full-service, real time mobile marketing platform that is helping brands, retailers and venues engage with consumers where and when it matters the most. Founded by Harvard and MIT graduates Hunter Gaylor and Joseph Viscomi, Howler aims to empower small businesses, enterprises and municipalities by providing them with an easy to use, inexpensive advertising service. Customers no longer have to search for deals; deals are sent directly to their smartphones as they walk by participating stores. Howler is merging online deals with real-time shopping and creating a marketing revolution with a single universal mobile app.

Learn more at howler.at.  

Contact Ryan Bobillo, head relationship developer, at @Howlerat or by emailing [email protected].

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SOURCE Howler

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