KOR Sends Message in a Bottle to "Free Water" on Earth Day Campaign Urges Consumers to Liberate Water from 30 Years of Bondage
ALISO VIEJO, Calif., April 22, 2013 /PRNewswire/ -- In recognition of Earth Day, leading eco-design brand, KOR Water has launched a provocative campaign to end the wastefulness of bottled water. Seeking to create a grassroots movement, KOR is calling on people everywhere to "Free Water" from the bondage of plastic bottles. "Water has been literally and figuratively imprisoned by an industry that never should have existed, and we believe people are ready for change," stated KOR CEO Eric Barnes.
According to industry statistics, Americans now spend over 20 billion dollars annually on bottled water, while discarding over 50 billion bottles. KOR argues that this is a recent phenomenon which can be reversed. "Thirty years ago, the sight of people drinking continuously from plastic bottles – let alone those shipped from Fiji – would have seemed bizarre. Fast-forward to today and we barely bat an eye," said KOR's President, Paul Shustak.
Drawing on liberation movements throughout history, KOR intends Free Water to become a rallying cry that unites people around the idea that access to water always has been – and once again should be – a basic human right. Starting on Earth Day, KOR is challenging individuals to show their support for this idea as follows:
1) On Facebook, by using the official Free Water profile and cover images (https://www.facebook.com/freewater.org)
2) Showing the world how they "Free Water" by using the hashtag #freewater for posts made on Twitter, Instagram, Vine and other social media platforms.
3) Committing to 30 days without drinking bottled water
The Free Water campaign also seeks to educate consumers about the many alternatives to bottled water, including filtration systems, drinking fountains and reusable bottles. To further this aim, KOR is making available a variety of digital assets for all industry participants to use. According to Shustak, "With its obscene profits, the bottled water industry has spent billions brainwashing us into thinking that their product is the only safe source of water. Free Water gives stakeholders in the sustainable hydration ecosystem a way to pool their resources to combat this perception."
Free Water builds on KOR's long term commitment to promoting sustainable hydration and raising awareness about water issues. More recently, KOR has been inspired by the overwhelming success of its Kickstarter campaign for the Nava, an innovative, filtering reusable bottle. Within three days, the Nava was fully funded and pre-orders continue to pour in.
For "Free Water" images and campaign info visit: http://j.mp/13JYw1c
For hi-res photos and video of KOR's Kickstarter campaign visit http://bit.ly/10cMW8Q
About KOR Water
KOR Water celebrates and treasures water. We believe passionately in the importance of clean water - to human health and to the health of our planet. We also believe in the power of design to inspire and motivate. To learn more visit www.korwater.com.
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SOURCE KOR Water, Inc.