2014

Kraft Foods and SodaStream Expand Co-Branded Flavors with Kool-Aid™ Initial flavors will be Cherry, Grape and Tropical Punch

NORTHFIELD, Ill. and AIRPORT CITY, Israel, July 18, 2012 /PRNewswire/ -- Kraft Foods, Inc. (NASDAQ: KFT) and SodaStream International, Ltd. (NASDAQ: SODA) today announced the expansion of their strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods beverage brands for use with the SodaStream soda making system.  The initial Kool-Aid flavor choices will be Cherry, Grape and Tropical Punch.  These complement the existing co-branded portfolio, which includes several varieties of Crystal Light, the leading powdered drink mix, and Country Time, the number-one U.S. lemonade brand.  The terms of the deal were not disclosed.

"The Kool-Aid brand will be a great addition to the current lineup we've developed with SodaStream," stated Doug Weekes, Vice President, Beverages, Kraft Foods.  "We're pleased with the early success of Crystal Light and Country Time and believe that adding Kool-Aid will attract even more people to enjoy our flavors with personally-made carbonation."

"I grew up drinking Kool-Aid and am excited to welcome such a popular drink to the SodaStream family," stated Daniel Birnbaum, CEO of SodaStream.  "It truly delights me to have the opportunity to expand our partnership with Kraft Foods by delivering a sparkling version of this iconic brand to millions of Americans."

The companies plan to have the products available at retail during the fourth quarter of 2012.

About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion.  Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually.  On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business.  The transaction is expected to be completed before the end of 2012.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

About SodaStream
SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 43 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 to download on your iPhone or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

Forward Looking Statement
This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Kraft Foods Contact:
Bridget MacConnell
News@kraftfoods.com 
847-646-4538

SodaStream Contact:
Yonah Lloyd
Executive Director
Corporate Development and Communication
Phone: +972-3-976-2462
yonahl@sodastream.com

SOURCE SodaStream International, Ltd.



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