KRAFT Singles Teams Up With Minor League Baseball™ for Unbeatable 'Tuesday Night Tickets' Deal

GLENVIEW, Ill., April 5, 2011 /PRNewswire/ -- Today, KRAFT Singles, America's favorite brand of American cheese, announced it scored another money-saving season with Minor League Baseball, offering a deal at the ballpark beginning this spring. From April 12 through September 6, 2011, families can enjoy more of America's favorite pastime for less with KRAFT Singles' "Tuesday Night Tickets" promotion at most Minor League Baseball parks nationwide.(1)

As part of KRAFT Singles' ongoing commitment to providing value to consumers, families will enjoy huge savings on a classic summertime outing. To enjoy the savings and the fun, fans simply bring any KRAFT Singles package wrapper to the ballpark box office on Tuesday nights, buy one ticket and get another ticket free courtesy of KRAFT Singles.

The Tuesday Night Tickets deal is back by popular demand for its third season. Last year, the number of participating teams grew to 150 with a 43 percent increase in wrapper redemptions over the previous season.

"Thousands of families look forward to celebrating a baseball outing together where they can cheer on their local team and enjoy their favorite ballpark fare hot off the grill," said Marisa Zimmerman, senior associate brand manager for KRAFT Singles. "The Tuesday Night Tickets deal is a homerun, bringing savings and smiles to Minor League Baseball fans and families across the country this season."

Wrappers redeemed through the Tuesday Night Tickets program will be "up-cycled' as part of Kraft Foods' partnership with eco-innovator TerraCycle®. TerraCycle works to turn donated wrappers into functional lifestyle products while furnishing a donation for each wrapper collected to charitable organizations.

The Tuesday Night Tickets promotion is being supported with a print advertisement in Food & Family Magazine, digital advertisements across multiple online channels, retail support in-store with specially-marked packages, as well as through in-stadium activities and giveaways for fans before, during and after the game. For more information on Tuesday Night Tickets visit www.KraftSingles.com.  

Visit www.KraftFoods.com to find recipes featuring KRAFT Singles that are sure to be a hit with the whole family.

About KRAFT Singles

With its perfect melt and consistently creamy texture, KRAFT Singles (www.kraftsingles.com) has been THE American cheese at the dinner table, in school lunch boxes and more for 45 years.  KRAFT American Singles are an excellent source of calcium and a good source of vitamin D.  KRAFT Singles are also available in 2% Milk and Fat-free varieties. Look for KRAFT Singles Pasteurized Prepared Cheese Products in the dairy aisle of leading grocery stores.  

About Kraft Foods

Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love.  Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America.  Eleven of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia and Trident -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.  A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  For more information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.

About Minor League Baseball

Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada and the Caribbean that are affiliated with Major League Baseball through their farm systems. The Minor League Baseball Office is located in St. Petersburg, Fla. With 174 teams in the United States, Canada and Mexico, fans are coming out in unprecedented numbers to this one-of-kind experience that can only be found at Minor League Baseball ballparks. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. In 2010, more than 41.4 million baseball fans went through the turnstiles to see the future stars of the sport hone their skills at Minor League Baseball ballparks.  With Minor League Baseball, "It's Fun to be a Fan!" For more information about Minor League Baseball, visit http://www.minorleaguebaseball.com, www.facebook.com/minorleaguebaseball and twitter.com/MinorLeagues.

About TerraCycle

TerraCycle, Inc. is an international upcycling company that takes difficult to recycle packaging and turns it into affordable, eco-friendly products. Founded in 2001, TerraCycle is the world's leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over thirty major brands in the U.S. (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products, please visit www.terracycle.net.

(1) Tickets courtesy of KRAFT Singles. Valid only on Tuesdays during home games April 12 – September 6, 2011. Purchase ticket(s) with KRAFT Singles package wrapper at ballpark box office. Subject to availability. Ticket offer not available in Allentown, Dayton, Frisco, Indianapolis, Lansing, Montgomery, Pasco, Reno, Spokane, Tacoma or Vancouver. Visit www.kraftsingles.com for program details. Exclusions apply. © 2011 All Minor League Baseball trademarks and service marks are used by KRAFT Singles with permission and under license from MiLB.

All Rights Reserved. © 2011 Kraft Foods

Contact: Maggie Maskery
312.297.7442
[email protected]

Angela Wiggins
847.646.4538
[email protected]

SOURCE KRAFT Singles