SONOMA, Calif., June 6, 2016 /PRNewswire/ -- Just in time for summer, KRAVE will be satisfying consumers' taste for adventure and breaking new ground with the inaugural KRAVE Better Tour. All-pro tight-end Vernon Davis helped kick off the tour, which made its debut on May 27, 2016 at BottleRock Napa Valley. In addition to the company's retro inspired Airstream lounge, KRAVE's BottleRock festival space included a "meat-and-greet" with Vernon Davis, phone charging stations, games and jerky samples to keep concert goers energized throughout the weekend.
Over the next six months, the KRAVE Better Airstream will hit 36 different destinations with the largest meaty mobile tour ever spreading #jerkylove across the country, making stops at music and culinary festivals, fitness events and more. The tour will serve to fuel guests with its all natural, gourmet inspired beef, turkey and pork jerky and will introduce newly launched culinary curated creations from KRAVE. Fans can follow the KRAVE Better Tour and get more information on where they can get their next protein pick-me-up by using #kravebetter.
"With so many events happening this summer, we're excited to get the KRAVE Better Tour in motion and meat our fans across the nation," said KRAVE Director of Field Marketing, Lexie Brodhun. "We're on a mission to encourage consumers to 'Snack Better' and KRAVE's good source of protein and elevated snacking approach makes it the perfect go-to bite for people at concerts, football games and more. Our KRAVE Better Tour will fuel them with the best so they can make the most out of their summer."
For more information on the KRAVE Better Tour, please visit www.kravejerky.com/kravebettertour. The KRAVE Better Tour will be making its next three stops in the following cities:
- Vail, CO – GoPro Mountain Games
- Spokane, WA – Hoop Fest
- Seattle, WA – Bite of Seattle
About KRAVE Pure Foods, Inc.
From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in 2009, KRAVE is a leading producer of artisanal jerky, located in Sonoma, CA. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE, please visit www.kravejerky.com.
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