The fashion manufacturer embarked on the rebrand in an effort to better represent their identity as an experienced firm working with some of the top brands in the industry. The recently revealed logo incorporates a stitched detail that mimics a fashion label. Similarly, the look and feel of the website were designed to appeal to fashion professionals, showcasing a clean design, a neutral color palette, and classic typefaces. According to the creative director who worked on the website, all of the imagery included in the website was chosen to position KRD Imports LTD as a modern firm with deep experience in the private label fashion industry.
"We are a unique company within the industry in that we have the capabilities to produce like a big company but the responsiveness and flexibility of a small company," said Larry Jacobs, owner and president of KRD Imports LTD. "The new website allows us to express that much better than we could before, especially to customers who haven't worked with us."
The website showcases the well-known brands that the firm has worked with over the course of their seventeen-year history, as well as all the services they offer to fashion labels. Additionally, the website answers the question, "Why choose KRD?" with an explanation of its unique integrative approach. According to the website, KRD adapts to its client's rules and success metrics to ensure that every stage of the production process is seamless, from design and fabric development to logistics and delivery.
"At the heart of what we do at KRD, is a basic understanding of just how difficult it is for retailers to hand over an order to a vendor and hope that it turns out as they envisioned it," Jacobs said. "The fact is, retailers today don't have the time or the tolerance for error that they did even five years ago. With our integrative approach, we stay close to the customer. Using tight communications and collaboration, we are able to get it right the first time. And we can apply that every step of the way, from design to fabric development to manufacture and shipping. For the client it means shorter lead times, elimination of errors, which, of course, means money saved. And peace of mind."
Jacobs went on to say, "The website lays out our approach and our process, plus the benefits of all of that. And it does it in a way that speaks to everyone from international retailers to designers trying to get their first line to market."
He also stated that along with showcasing its services and unique approach, the website and logo express KRD's commitment to staying on the cutting-edge. He explained that by using the latest technologies in all its factories, KRD stays on top of the latest in fashion and fabric trends, sourcing, manufacturing and logistics. Jacobs indicated that the new website and logo are another way that KRD is continually adapting to change, providing potential clients with a rich environment where they can discover exactly who KRD is and what they have to offer.
About KRD Imports LTD
KRD Imports LTD has been providing factory-direct, private label manufacturing since 1999. Services offered by KRD include design assistance, fabric and component procurement, manufacturing, logistics, and shipping. The company has offices in New York, Hong Kong and Hanoi and has partnered with companies such as Chico's, Lane Bryant, Boston Proper, and Saks Fifth Avenue. For more information on the company, visit the KRD Imports' website.
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SOURCE KRD Imports LTD