Krispy Kreme Doughnut Corporation Signs Development Agreement for the Guangdong Province Haiya Group to Bring Krispy Kreme's Signature Treats to Key Cities Including Guangzhou and Shenzen
WINSTON-SALEM, N.C., Jan. 23, 2014 /PRNewswire/ -- Krispy Kreme (NYSE: KKD) announced today that it has signed a multiyear development agreement for the Guangdong Province of China with Haiya Group. Under the agreement, Krispy Kreme's newest international franchise partner expects to develop 23 stores over the next five years.
"Haiya Group is one of the leading retail companies in Guangdong and has been operating a variety of successful retail businesses in Guangdong for more than 20 years. We are pleased to welcome Haiya Group to the Krispy Kreme family," said Jeff Welch, Krispy Kreme President — International . "Guangdong is the largest consumer market in China, and we believe Haiya Group's unique and sound understanding of the Chinese consumer will be a vital asset in successfully establishing and building the Krispy Kreme brand throughout this important province. We look forward to working with Huilong Tu to bring the one-of-a-kind Krispy Kreme experience to the people of Guangdong."
"We are excited to develop the Krispy Kreme brand in Guangdong and to work hand in glove with Krispy Kreme as a partner and supporter," said Huilong Tu, Chairman and Founder of Haiya Group. "Chinese consumers are always welcoming of different flavors and cultures from around the world. We are confident that Guangdong consumers will enjoy and love the unique hot Original Glazed® doughnut, and that the fun in-store experience of the Doughnut Theatre™ will bring them the joy of Krispy Kreme on many occasions."
The Krispy Kreme Original Glazed® doughnut can be found in more than 800 retail shops in more than 20 countries in North America, Latin America, Asia/Pacific, the Middle East and Europe.
About Haiya Group
Haiya Group is a licensed franchisee of the Krispy Kreme Doughnut Corporation in Guangdong. Haiya Group, founded in 1991, is one of the leading retail companies in Guangdong and is managed by Huilong Tu. The company operates a number of retail concepts including Haiya Restaurant, a luxury Chinese cuisine brand in Shenzhen and Haiya's Golden Dragon Restaurant. Haiya Group also operates the first 5-star hotel in Kunming, seven department stores, and Haiya Mall, the largest shopping mall in Guangdong.
About Krispy Kreme
Krispy Kreme (NYSE: KKD) is an international retailer of premium-quality sweet treats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Connect with Krispy Kreme at www.krispykreme.com.
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SOURCE Krispy Kreme Doughnut Corporation