Kroger places Empowered Products' PINK® in 1,400 stores across its U.S. National Grocery Chain

LAS VEGAS, May 21, 2013 /PRNewswire/ -- Empowered Products, Inc. (EMPO), an emerging leader in the high-growth sexual wellness sector through its award-winning PINK® and GunOil® brands, announced today that The Kroger Co. (KR) has placed its first batch of orders for Empowered Products' PINK® line of personal lubricants for five of Kroger's distribution centers across the United States. Kroger, the largest grocery store chain in the U.S., will now offer PINK® Silicone and PINK® Water at approximately 1,400 retail locations across the United States.  

Thus far this year, in terms of Empowered Products' continuous expansion within the national retail sector, Kroger's 1,400-store order can now be added to product orders for PINK® and GunOil® from CVS Caremark for 5,000 retail locations, Wal-Mart Stores for 600 retail locations, Walgreen Co. for 250 retail locations, and Target Corporation for online retail sales at Target.com. The Kroger Co. is comprised of a variety of retail outlets including grocery store chains such as Ralph's and Food 4 Less as well as convenient stores such as Kwik Shop and Quik Stop.

Scott Fraser, president and CEO of Empowered Products, added, "Our new sales relationship with The Kroger Co. fits perfectly with our rapid expansion strategy within the mainstream retail space. In addition to providing our company with immediate increased presence in the national grocery store chain sector, the Kroger relationship also offers direct entry into the convenience store arena, which - with a convenient store seemingly on every U.S. corner - should prove to be an integral component of our overall national product sales growth."

About Empowered Products, Inc.

Empowered Products, in just its first 10 years of operation, has quickly forged a leading presence in the global wellness industry with the development, manufacture, and distribution of currently 17 high quality, elegantly packaged wellness products. Headquartered in Nevada, USA, the Company's empowering products are currently available at over 3,000 retail locations in more than 30 countries spanning four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media-contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

CONTACT: Kurt Weber, +1-702-216-1321, kurt@empoweredproducts.com

SOURCE Empowered Products, Inc.



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