Kumho Increases Web Presence in 2010

RANCHO CUCAMONGA, Calif., March 12 /PRNewswire/ -- Kumho Tire USA will increase its marketing efforts on major social networking sites such as Facebook, Twitter and YouTube to reach current and future Kumho enthusiasts.  The "Kumho Tire" fanpage on Facebook allows fans to get updates on upcoming new products, insights on Kumho's motorsports activities and drivers, and exclusive access to contests and giveaways.  "Many of our loyal fans are already active users of Facebook and other social media sites so it was just a natural extension for Kumho to join and be a member of this thriving community," commented Rick Brennan, Kumho's VP of Marketing.

Kumho will also leverage YouTube's popularity by posting numerous videos featuring Kumho's family of high performance tires, the Kumho Girls, Kumho's TORC Series drivers such as Ricky and Luke Johnson and many others in the coming months.  "Our goal is to reach valued consumers that are passionate about Kumho Tire, about cars and motorsports and about life and show them how Kumho fits their lifestyle," added Brennan.

"By focusing our efforts on the web and online video, we are in essence reaching our loyal enthusiasts on a more personal and relevant manner and inspiring our fans to spread the word about Kumho Tire," added Brennan.

Founded in 1975 and headquartered in Rancho Cucamonga, Calif., Kumho Tire USA is the U.S. distribution arm of Kumho Tire Co. In addition to its 830,000 square foot headquarters and central distribution facility in Rancho Cucamonga, the company operates four additional distribution facilities in Atlanta, Chicago, Dallas and New Brunswick, New Jersey. More information about the company and its products can be found at www.kumhotireusa.com and on www.facebook.com/kumhotire.

SOURCE Kumho Tire USA