NEW YORK, Jan. 24, 2017 /PRNewswire/ -- Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Kyle Farnham has been named Chair, U.S. Consumer and Brand Marketing Practice, effective February 1. Farnham will be responsible for building the practice's extensive portfolio and helping grow consumer brands.
"Kyle has extraordinary experience as a world-class brand builder and in building teams that win for clients," said Mike Fernandez, U.S. CEO, Burson-Marsteller, to whom Farnham will report. "His creativity, strategic rigor and excellence in building communications programs that exceed expectations and deliver results for clients make Kyle the perfect person to lead our Consumer and Brand Marketing Practice."
Farnham has spent the past 17 years with MSLGroup in Atlanta, for the past seven years as Managing Director. In that role he led the full-service office representing a diverse group of consumer and B2B clients, including Abbott, Comcast, The Home Depot, Merial, RaceTrac and VF Corporation, among many others, and was responsible for strategic direction, growth, operations, new business and marketing for the office. He spearheaded the development of a full-service digital marketing and social media offering and team, including the build out of the office's in-house content production capability. This work established the Atlanta office as a digital marketing and social media center of excellence for MSLGroup in the U.S.
Before that he spent 10 years as Account Director and Practice Leader for MSLGroup's Consumer Marketing Group, leading strategy, concept development, program design and execution for more than 100 campaigns, announcements, special events, product launches, sponsorship activation programs and community relations initiatives for clients including The Coca-Cola Company, Chevron/Havoline, General Motors/Chevrolet, The Home Depot, IRWIN Tools, The Krystal Company and Philips, among others. He also spearheaded some of the agency's largest PR-driven sponsorship activation programs, including four Olympic sponsorship campaigns.
Under Farnham's leadership, his teams have won PRWeek Awards, PRSA Silver Anvils, SABRE Awards from The Holmes Report and PR News Platinum PR Awards for national consumer campaigns.
Earlier in his career, Farnham was Director of Public Relations for Mizuno USA, Inc. He began his career in New York, working at Morgen-Walke Associates, GTFH Public Relations and Taylor.
"I am delighted to join Burson-Marsteller with its extraordinary track record of serving and building some of the most iconic brands in the world," said Farnham. "I am excited for the opportunity to lead this team of creative and strategic thinkers who are deeply committed to delivering powerful results for clients."
Farnham earned a B.A. in politics from The Catholic University of America.
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leader in communications services. For more information, please visit www.burson-marsteller.com.
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