La Fée to Release Absinthe Parisienne, with 100% Natural Ingredients

Jul 05, 2013, 07:00 ET from La Fée

LONDON, July 5, 2013 /PRNewswire/ --



La Fée is delighted to announce the release of a newly refined La Fée Absinthe Parisienne, using 100% natural ingredients, in collaboration with Marie-Claude Delahaye, founder and curator of the French Absinthe Museum (Auvers~sur~Oise).

     (Photo: http://photos.prnewswire.com/prnh/20130705/626333-a )

La Fée will be the first of the international brands to launch a classic, all-natural Verte Absinthe Supérieure, which will sit alongside their established Extra Supérieure [X•S] range. The new Parisienne recipe is currently undergoing testing with the TTB and will be shipped to La Fée's New Jersey bond [Western Carriers] later this year - alongside La Fée Absinthe Blanche.

Marie-Claude Delahaye and George Rowley, founder of La Fée, have developed this all-natural recipe to enhance the herbal character while refining the spirit's balance:  The level of Grand wormwood [Artemisia Absinthium] in the distillation has been increased by 60% and the Green and Star Anise has been softened. This allows the more delicate herbs to emerge, such as fennel, coriander and hyssop. The natural colour is obtained through the maceration of herbs. Simon Difford has awarded the newly refined absinthe 5 stars/'excellent' (http://www.diffordsguide.com].

To launch the all-natural absinthe, La Fée has created a new bottle to ensure the distillate is stored in optimum conditions. The bottle is coated with a special UV inhibitor to protect the liquid against sunlight, which can quickly damage natural green. La Fée has also designed a higher quality, heavy weight label with hot foiling to celebrate the launch. New bottles will also have a QR code linking through to La Fée's website.

Each distillation is personally approved by Marie-Claude Delahaye. Delahaye comments: "La Fée Absinthe Parisienne is an excellent example of an all-natural absinthe and I'm delighted that La Fée will be offering the international market the new recipe."

Rowley adds: "We're thrilled to have evolved Parisienne to the next level - a standard we would like to see across the premium absinthe category - and developed a UV protective bottle to protect the fragile spirit. The newly refined Parisienne means we now offer four absinthes made with 100% natural ingredients."

For further information, please contact Sarah Brown, Story PR (sarah@storypr.co.uk) or Oscar Dodd, La Fée Absinthe (oscar.dodd@lafee.com), +44(0)207-268-6829  http://www.lafeeabsinthe.com


SOURCE La Fée