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2014

La La Anthony Inspires Women To Live Fabulously Every Day

Caress® Body Wash Names Trendsetter La La Anthony the next Caress Fabulista to Share How Fragrance Inspires Fabulous Style

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ENGLEWOOD CLIFFS, N.J., July 18, 2013 /PRNewswire/ -- Living the fabulous life is now a luxury accessible to women everywhere. Style icon and trendsetting star of "La La's Full Court Life," La La Anthony is joining the Caress® Fabulistas - the hottest beauty and style experts known for flaunting what is fabulous - to show women nationwide how fragrance can inspire them to live fabulously every day. They are sharing top fashion and beauty trends – inspired by fragrance - to celebrate the launch of new Caress® Tempting Whisper Fine Fragrance Elixir Body Wash that features alluring notes of white peony and red plum.

"I am thrilled to partner with Caress. For me, fragrance is an essential part of any look because it sets the tone for my day, from how I feel to what I wear," says La La Anthony, actress and Caress® Fabulista. "The new Caress® Tempting Whisper Fine Fragrance Elixir Body Wash has such alluring fragrances and has been inspiring me to wear so many hot trends this season … from floral print dresses to bold pink accessories."

Anthony joins fellow Caress® Fabulista and YouTube beauty guru, Sonia Castaneda, who is known for her fabulous how-to beauty videos. The Fabulistas will post weekly tips and videos with hot new beauty trends and the latest in fashion on the Caress® Facebook page all year long. In addition, fans can enter daily for a chance to win fashion and beauty prizes by showing how they live the Fabulista life every day.

"La La Anthony and Sonia Castaneda are two extraordinary trendsetters who will bring women beauty and fashion inspiration that makes them feel amazing said Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. "Now, with the alluring and sophisticated fragrance of the new Caress® Tempting Whisper Fine Fragrance Elixir Body Wash, women can be inspired to live fabulously every day."

About NEW Caress® Tempting Whisper Fine Fragrance Elixir Body Wash:

  • Features sophisticated floral notes of white peony, enhanced with fruity notes of red plum
  • Inspired by the world of fine fragrance; complex combination of fragrance notes created by top experts at fragrance house, Givaudan
  • Delivers long lasting fragrance and a scent that lingers on skin long after you have showered

For more information on Caress® or the Caress® Fabulistas, visit www.Facebook.com/Caress.

About Caress
Caress®, the beauty brand known for products that give women gorgeous skin that they will want to flaunt, offers an exceptional variety of beauty bars and body washes with both supreme moisturization and exquisite fragrances so women can have it all in one.  A global Unilever brand and trusted name for more than 30 years, Caress is available in food, drug, mass outlet, club and value stores nationwide.  Visit www.caressskin.com for more information.

About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca.

About Caress "Making an Entrance" Sweepstakes
No purchase necessary. Void where prohibited. The Caress® Making An Entrance Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 7/22/13 at 12:00 p.m. ET & ends 8/16/13 at 11:59 p.m. ET. For official rules, visit www.facebook.com/caress.

 

 

Contact:  

Emily Martin

Stacie Bright                          


Weber Shandwick               

Unilever                                  


212-445-8170                          

stacie.bright@unilever.com


emartin@webershandwick.com                


 

 

 

 

SOURCE Caress



RELATED LINKS
http://www.caressskin.com

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